Retail Marketing

Retail Marketing
CRM customer loyalty vs retention
Strategic CRM
Retail MarketingCRM customer loyalty vs retentionStrategic CRM
Price: $45.00

Product type: E-Learning course

Star Rating 4

This course focuses on how retail marketing departments are typically structured and measured.

Product: EL66

pdfClick here for brochure


Retail Marketing Course

This course focuses on how retail marketing departments are typically structured and measured and is part of the Fundamentals of Retailing suite.

To view a sample of this Retail Marketing e-learning course select the Video tab above.


Who Is It Suitable For?

This program is designed for:

  • People who sell or market to retailers, especially IT suppliers.
  • It will also benefit consumer goods manufacturers who sell directly to retailers and those who are involved in manufacturer Direct to consumer (DTC) operations.
  • Those who market to retailers to get their content specified in retail products
  • And is also valuable as part of induction training for retail management trainees and for retail IT teams and others who need to understand the retail business more fully.


Detailed Content

The detailed content includes:

  • Marketing organization structure
  • Marketing KPIs
  • Marketing activities
  • Customer Relationship Management:
    • Loyalty vs retention
    • Customers are not created equal
    • Spending by decile
    • Strategic CRM
    • Segmentation by customer
    • Customer analysis
  • Summary
  • Mastery test
  • Learners completing the mastery test and obtaining an 80% pass mark will also receive a mastery certificate upon completion.


Benefits of Studying This Program

Learners studying this program will gain familiarity with the retail industry faster, shortening their path to full productivity.


Customer Feedback

A survey of over 60 of our learners rated this class in response to 4 key questions as follows:


Has this course helped you achieve your personal goals?
Has this course helped you do your job better?
How likely would you be to recommend the course to a friend or colleague?
How would you rate the course overall?


You can read some of our reviews by clicking the Review tab above.


Hours of Study

1 to 2 hours


Resources Included

The class includes the following downloadable resources for printing and review:

  • Summary of retail marketing
  • Decile analysis chart
  • Promotion types, objectives and success metrics chart
  • Omni-channel customer segmentation tool




The price for a single student is US $45, or UK £36 or EU €41.  This includes one year’s access to the class.

Corporate licences are available.


Pre-Requisites Necessary



After This Program

This program is a module from our Fundamentals of Retail training suite. The next logical program in developing learners’ knowledge is Retail Organization.

Vijayasekhar C., IBM said...
"good explanation "
Star Rating 4
Sourav S. said...
"The program was interesting ,Knowledgeable and Informative"
Star Rating 4
Giorgio P. said...
"fast to learn and understand"
Star Rating 4