Merchandise Presentation and Offering Inspiration

Item: EL71

This module will drill down into how to make the best visual impact on shoppers and the importance of providing customers with inspiration. Scroll down for course objectives and detailed content. This module is eligible for 2.5 NASBA CPE credits.

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Description

Description

Class Objectives

By the end of this module, you will be able to:
•   Explain some key visual merchandising concepts
•   Use shop fittings and furniture to present merchandise in ways which maximize sales
•   Use color to maximize the visual appeal of merchandise
•   Inspire shoppers with imaginative and thoughtful combinations of merchandise to suggest ideas that maximize transaction size

Content

Key Visual Merchandising Concept
- The Role of Visual Merchandising in Retail Marketing
- Objectives of Visual Merchandising
- The Scope and Implementation of Visual Merchandising
- Cross Selling
- Product Placement
- Vertical and Horizontal Merchandising
- Effective Colour Blocking
- Product Sequencing
- Review Questions
Use of Fixtures and Fittings
- Merchandising Hanging Garments
  - Signage
  - Not too Much on One Fixture
  - Use of Rounders
- Merchandising Co-ordinates and Separates
  - The Difference Between Co-ordinates and Separates
  - Displaying Co-ordinating Items
- Merchandising Folded Garments and Textiles
  - Folded Garments and Textiles
  - Maintaining Housekeeping Standards on the Shop Floor
  - Table Display Guidelines
  - Blocking By Color
  - Displaying Packaged Garments
  - Stock Display Guidelines
  - Displaying Towels
- Merchandising Footwear
  - Ways to Merchandise Footwear
  - A Balance Example Hybrid Model
- Merchandising Using Peg Hooks
  - Best Practices for Peg Hook Displays
  - Managing Stock Outs
- Gondola Fixtures
  - Maximizing Shelf Impact
  - Enhancing Promotional Visibility
  - Organizing by Product Categories
  - Risks of Overstocking
  - How Attention to Detail Drives Customer Confidence
  - Precision in Presentation
  - When Merchandising Undermines Value
- Merchandising Fresh Produce
  - Merchandising Prepared Salads
  - Fresh Produce General Guidelines
- Bulk Displays
  - Best Practices for Bulk Displays
- Merchandising Aids
- Review Questions
- Space Performance Improvement Action Plan
Offering Inspiration to Shoppers
- Good Better Best Architecture
- Creating Lifestyle Displays that Inspire and Sell
- Buy the Room
- Inspire Me
- Turning Store Space into Inspiration Zones
- Balancing Inspiration with Functionality
- How do you Complete with Major Retailers
- Competitive Edge Examples
- Creating Inspiration in Mission Driven Environments
- Inspiration in Health Care and Drug Stores
- Inspiration in Grocery Stores
- Review Questions
- Space Performance improvement Action Plan
Mastery test

This program is module 5 from our Space Management and Merchandise Presentation training suite. A companion program in developing learners’ knowledge is Overview of the Retail Industry to give a fuller overview your customers.

Depending on your learning goals, you may benefit extensively from the other 5 modules in the Space Management and Merchandise Presentation Suite program.