Direct to Consumer Consultant

Consumer Goods Consultant - Direct to Consumer Learning Path

This learning path is for consultants, project managers and business analysts who work on implementation projects for clients and need a deeper knowledge of the direct to consumer channel processes for consumer goods manufacturer. It assumes that learners have completed the consumer goods industry learning path or have equivalent knowledge from past projects.

Select any of the circles along the path to find out more about each step.

A step by step learning path for those who work on direct-to-consumer implementation projects for the Consumer Goods industry. Consumer Goods Organization Consumer Goods Financials & KPIs Consumer Goods & Retail Supply Chain Consumer Goods Sales & Marketing Operations Omni-channel Customer Segmentation Tool Quadrant Analysis Tool E-commerce & Omni-Channel Retailing Online Merchandising Managing Online Losses Quantifying a Business Case Discovery Interview Questions Retail and Consumer Goods WIKI/EPSS Digital Badge Program

The Skills You Learn

By studying this learning path, consultants will gain these skills:

  1. Recognize the scope of and identify the needs of the various job roles in the direct to consumer (DTC) organization.
  2. Analyze financial statements and identify ways to grow sales, improve achieved gross margins, reduce supply chain and omni-channel expenses, and improve inventory management.
  3. Analyze direct to consumer KPIs to identify where performance can be improved against competitors, peer groups and historical trends.
  4. Review the marketing operations to improve customer segmentation, customer communications and messaging, web site execution, page and overall space allocation, promotion planning and execution. 
  5. Review customer service processes, call center processes, and evaluate the use of data analytics to reduce online fraud, shrinkage and excessively high returns levels.
  6. Use quadrant analysis tools to identify the key IT systems in CG companies needed to support identified performance improvements in DTC operations.
  7. Quantify potential improvements and their associated implementation costs to produce a robust return on investment analysis.