Marketing to Consumer Goods Companies

Marketing to Consumer Goods Companies Learning Path

This learning path is for people involved in marketing roles where they need to produce industry specific collateral, relevant marketing campaigns, define market research, etc. This learning path builds on the Induction learning path, so marketing people should either have studied the Induction learning path before or have the equivalent knowledge from past industry experience.

Select any of the circles along the path to find out more about each step.

A learning path containing a customized set of training classes and job aids for people involved in marketing to a Consumer Goods Manufacturer. Consumer Goods - A Typical Organization Structure Consumer Goods - Financials and Key Performance Indicators Consumer Goods - Supply Chain Consumer Goods - Sales and Marketing Target Account Analysis and Research KPI Analyzer Tool Quadrant Analysis Tool Discovery Interview Questions Building a Business Case and ROI Retail and Consumer Goods WIKI/EPSS