Marketing to Consumer Goods Companies

Marketing to Consumer Goods Companies Learning Path

This learning path is for people involved in marketing roles where they need to produce industry specific collateral, relevant marketing campaigns, define market research, etc. This learning path builds on the Induction learning path, so marketing people should either have studied the Induction learning path before or have the equivalent knowledge from past industry experience.

Select any of the circles along the path to find out more about each step.


A learning path containing a customized set of training classes and job aids for people involved in marketing to a Consumer Goods Manufacturer. Consumer Goods Organization Consumer Goods - Financials and KPIs Consumer Goods & Retail Supply Chain Consumer Goods Sales & Marketing Operations Target Account Analysis and Research KPI Analyzer Tool Quadrant Analysis Tool Discovery Interview Questions Quantifying a Business Case Retail and Consumer Goods WIKI/EPSS Digital Badge Program