Overview of Key Retail Processes

Item: EL58

This course reviews the key retail processes and the departments that they impact.    Scroll down for course objectives and detailed content. The NASBA version of this class is eligible for 1.2 NASBA CPE credits.

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Overview of Key Retail Processes

This course reviews the key retail processes and the departments that they impact.

Who Is It Suitable For?

This program is designed for people who sell or market to retailers and people joining a retailer for the first time. It will also benefit merchandise suppliers who sell directly to retailers, those who market to retailers to get their content specified in retail products and for IT teams who need to understand the retail business more fully.

Course Objectives

Upon completing this course, students will be able to:

  • Summarize the key processes in a retail business
  • Identify the departments that they impact
  • Answer questions on how the processes fit together across the retail business..

Detailed Content

The detailed content includes:

  • Overview of key retail processes
  • Merchandise and category management:
    • Planning flow
    • Merchandise and category management differences
    • Retail merchandising
    • Category definition
    • Cateegory management
  • Buying:
    • Open to Buy Management
    • Buying activities
  • Marketing:
    • Marketing activities
    • Customer Relationship Management
  • Supply chain management:
    • What is supply chain management?
    • The merchandise flow
    • Vendor collaboration
  • Store operations activities
  • E-commerce activities
  • Summary
  • Mastery test
  • Learners completing the mastery test and obtaining a 70% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the retail industry faster, shortening their path to full productivity.

Customer Feedback

A survey of over 235 of our learners rated this class in response to 4 key questions as follows:

1. Has this course helped you achieve your personal goals?


2. Has this course helped you do your job better?


3. How likely would you be to recommend the course to a friend or colleague?


4. How would you rate the course overall?


Hours of Study

The average time to study this class is 1 hour.

Resources Included

The class includes the following downloadable resources for printing and review:

  • Overview of processes summary
  • Recovering Sales and Profitability after Corona Virus White Paper.

Pre-Requisites Necessary

Learners without previous retail experience will benefit from studying Overview of the Retail Industry first.

After This Program

This program is a module from our Fundamentals of Retail training suite. If you goal is to build a wider understanding of retail, we recommend studying other modules of Fundamentals of Retail.  If you want to focus solely on retail processes, you could focus on these three additional modules in the Fundamentals of Retail Suite:
Introduction to Store Operations, Buying and Merchandising Overview, and E-Commerce and Omni-Channel Retailing.


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Customer Reviews

Write a review

By Sumanth on 21st October 2020
"all the content is good."
Star Rating 4
By Gerard D. on 21st October 2020
"some finer points about the difference between merchandizing at category management"
Star Rating 4
By Earl F., IBM on 21st October 2020
"Clear Overview of Key Retail Processes"
Star Rating 5

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