Overview of the Retail Industry

Item: EL57

This course defines retailing and its role in the supply chain, explains the different retail formats, both online and brick and mortar, and describes the main retail trends. Find out more about our different class pricing options here.   Scroll down for course objectives and detailed content. The NASBA versions of this class is also eligible for 2.0 NASBA CPE credits.

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Overview of the Retail Industry | Martec International
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Overview of the Retail Industry

This program defines retailing and its role in the supply chain, explains the different retail formats, both online and brick and mortar, and describes the main retail trends.

Who Is It Suitable For?

The program is suitable for all those new to retailing including:

  • Anyone starting a career in retailing
  • Anyone in a consumer goods manufacturer that wants to start learning about the manufacturers potential customers
  • Anyone working in a company providing services to retailers, who wishes to either sell to retailers more successfully or play a role in project implementations for retailers.

Class Objectives

Upon completing this course, learners will be able to:

  • Explain the key purposes retailing serves, 
  • Identify the various retail segments and their key characteristics
  • List the main trends in the industry
  • Recognize and explain some of the terminology unique to the sector

Detailed Content

The detailed content includes:

  • What is retailing?
  • Retail formats:
    • Department stores
    • Mass merchants/mixed goods retailers
    • Large format speciality stores
    • Small format speciality stores
    • Food and drug retailers, such as supermarkets, convenience stores, hypermarkets and pharmacies
    • Online retailers and home shopping companies
  • Key retail trends:
    • Growth and development of omni-channel retailing
    • Using the Internet to drive international expansion
    • Improving customer engagement
    • Enhancing customer service
    • Greater use of computer controlled automation
    • Etc.
  • Comprehensive mastery test
  • Learners completing the mastery test and obtaining a 70% pass mark will also receive a mastery certificate upon completion.

Customer Feedback

A survey of over 1,020 of our learners rated this class in response to 4 key questions as follows:

1. Has this course helped you achieve your personal goals?


2. Has this course helped you do your job better?


3. How likely would you be to recommend the course to a friend or colleague?


4. How would you rate the course overall?



Hours of Study

The average time to study this class is 1.5 hours

Resources Included

The class includes the following downloadable resources for printing and review:

  • A comparison table of the differences between retail formats
  • Common retail floor plan models related to the formats covered
  • A summary of the latest trends
  • A white paper giving an overview of how the Covid pandemic is changing retail.

Pre-Requisites Necessary

There are no pre-requisites necessary before studying this program.

After This Program

This program is the entry program to our Fundamentals of Retail training suite. The next logical program in developing learners’ knowledge is Overview of Key Retail Processes.



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Customer Reviews

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By Soraya on 29th October 2020
"Clear course and not too long so it keeps your attention."
Star Rating 4
By Henrik S. on 29th October 2020
"The part Key retail trends was really interesting"
Star Rating 4
By Josefina C. , major technology vendor on 21st September 2020
"A lot of good metrics for the industry "
Star Rating 5
By Saikat B., IBM on 7th September 2020
"Very good starting point for industry education. "
Star Rating 5
By Atul B. on 5th August 2020
"Gave a good insight into Retail business. "
Star Rating 4

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