Fundamentals of Retail Suite

Item: EL01

The Fundamentals of Retailing suite comprises 10 e-learning classes covering many aspects of retailing.    Scroll down for course objectives and detailed content. This suite of courses can also earn up to 12.8 NASBA CPE credits.  

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Fundamentals of Retail Suite | Martec International Ltd
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Fundamentals of Retail Suite

The Fundamentals of Retailing suite comprises 10 e-learning classes covering many aspects of retailing including industry trends, retail financials, typical organization structures, key departmental business processes, key performance indicators and much else.

Who Is It Suitable For?

This suite is designed for:

  • New hires to retailing
  • People who sell or market to retailers, especially IT suppliers, consultants and third party logistics companies.
  • It will also benefit consumer goods manufacturers who sell directly to retailers and those who are involved in manufacturer Direct to Consumer (DTC) operations
  • Those who market to retailers to get their content specified in retail products
  • And is also valuable as part of induction training for retail management trainees and for retail IT teams and others who need to understand the retail business more fully.

Detailed Content

The suite consists of 10 modules:

Each module has its own mastery test. Learners completing the mastery test and obtaining a 70% pass mark will also receive a mastery certificate upon completion.  Those running the NASBA versions of the classes can also obtain NASBA credits as described in each corresponding page in the shop.

Benefits of Studying This Program

Learners studying this program will gain a deep understanding of retailing and be able to apply their knowledge to their individual roles much more effectively and quickly.

Customer Feedback

Survey results from over 2160 learners rated this class in response to 4 key questions as follows:

1. Has this course helped you achieve your personal goals?


2. Has this course helped you do your job better?


3. How likely would you be to recommend the course to a friend or colleague?


4. How would you rate the course overall?


Hours of Study

The complete suite will take about 10 to 14 hours to study, though we recommend studying in a series of short sessions of 30 minutes or so at a time, to improve comprehension and retention. Individual times for each module are given on the product page for that module.

Resources Included

Individual modules include a variety of downloadable resources which can be viewed in the class page for each module.

Pre-Requisites Necessary


After This Program

The next logical program in developing learners’ knowledge depends on the role learners are undertaking. The Career Paths section of this web site gives detailed recommendations.


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Customer Reviews

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By Cassie Scarlett on 1st March 2023
"This suite had a lot of really valuable information. As someone new to retail, it provided a great background and a lot of knowledge around how the retail industry works"
Star Rating 5
By Kelly S. on 22nd August 2017
"The quality of this course was top notch. The audio is easy to understand and the slides give you a great visual of the information you are learning about. It's a great view in to the inner workings of retailers!"
Star Rating 5
By Nitin Goel, Consultant, PWC on 6th July 2017
"We will certainly recommend this course for others seeking a general overview in Retail"
Star Rating 5
By Martec International on 17th July 2014
"Hi Niket, thank you for your comments. We have now extended the license period from 3 months to 1 year. This means that the course material can be accessed for a full year for the same price. Kind Regards Martec International"
Star Rating 5
By Niket Jain on 2nd July 2014
"The course material is interesting. However, the course is very expensive and should be cheaper. "
Star Rating 3

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