Consumer Goods Manufacturers

Planning Career Paths and Curriculum for Consumer Goods Companies

If you are an HR, training professional or line of business executive planning a detailed training curriculum for any one of a variety of roles in consumer goods companies, you may find our career path guides helpful in choosing the relevant training modules or related content to suit your needs. 

There is currently one major career map/structure for the complete sales and marketing area, including customer services, such as category managment and planogramming and direct to consumer.  The career map leads to individual learning paths for a variety of job roles.

For areas not covered on the map, you can look at the relevant area under the Courses tab in the title bar, for example Consumer Goods Supply Chain, and use the list of courses presented there, where they are listed in the overall recommended study sequence.


A career map for the complete sales and marketing area of a Consumer Goods company. Consumer Goods Induction Learning Path Category Team Member Category Management / Planogramming Trade / Promotion Management Key Account Manager Area Account Team Director Area / Regional Sales Manager Territory Sales Representative DTC Order Management DTC Marketing