Trade Management

Consumer Goods Manufacturer - Trade Management Learning Path

CG companies spend 15% to 28% sales on trade promotion management, hence it is a very important to manage the whole process diligently and this often requires a good understanding of retail issues as well as the financial and other implications for manufacturers.

Select any of the circles along the path to find out more about each step.


Consumer Goods - Financials and Key Performance Indicators KPI Analyzer Tool Consumer Goods - Sales and Marketing Consumer Goods - Touch Points Retail Organization Retail Key Performance Indicators Trade Promotion Management and Retail Execution Discovery Interview Questions Space Management and Visual Merchandising Retail and Consumer Goods WIKI/EPSS