Trade Management

Consumer Goods Manufacturer - Trade Management Learning Path

CG companies spend 15% to 28% sales on trade promotion management, hence it is a very important to manage the whole process diligently and this often requires a good understanding of retail issues as well as the financial and other implications for manufacturers.

Select any of the circles along the path to find out more about each step.

A complete learning path for those in a trade promotion management role in a Consumer Goods company Consumer Goods - Financials and Key Performance Indicators KPI Analyzer Tool Consumer Goods - Sales and Marketing Consumer Goods - Touch Points Retail Organization Retail Key Performance Indicators Trade Promotion Management and Retail Execution Discovery Interview Questions Space Management and Visual Merchandising Retail and Consumer Goods WIKI/EPSS