Store Approach, Entrance and Windows

Description

Store Approach, Entrance and Windows

This course addresses the approaches to the store, external store areas, the entrance and window usage including signage.

Who is it Suitable For?

This program is designed for:

• Store Managers
• Area Managers
• Real Estate Managers
• Marketing

Class Objectives

By the end of this program, learners will be able to:

• Review the approach to a store and identify where improvements are necessary
• Assess the impact the store entrance makes and identify any necessary changes
• Review the store signage displayed in the vicinity of the store entrance and identify any potential improvements
• Review and identify improvements in store windows and associated signage. 

Detailed Content:

Approach

• Approach to the store

Entrance

• Store entrance
• Purpose of the store entrance
• Store entrance examples
• Doorways and examples
• Loss prevention considerations regarding doorways
• Surroundings
• Your response exercise
• Window displays 
• Ambience
• Space performance improvement action plan

Windows

• Store windows
• Purpose of windows
• What goes in a window
• Remember the most important word in retail
• Arranging windows
• Use of Mannequins
• Seasonal windowSale window
• Promotional window
• Frequency of change of windows
• Windows and your brand
• ONLY example
• VERA MODA example
• Customer segmentations
• Website as a window
• Feathers example
• Tina Bucknall example
• Space performance improvement action plan
• Mastery test

Mastery Test

Learners completing the mastery test and obtaining a 70% pass mark will also receive a mastery certificate and digital badge upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the key baseline knowledge on space management, which is a pre-requisite for embarking on space productivity improvement projects.

Hours of Study

 1.5 - 2 hours

Resources Included

The class includes the following downloadable resources for printing and review:

• Guide on navigating Martec eLearning courses v4
• Space Management and Merchanidse Presentation Suite Content
• CPE credits for Store Approach, Entrance and Windows
• Optimizing Selling Space Productivity in Stores and Online
• Space Performance Improvement Action Plan
• Store Approach Entrance and Windows Checklist
• Store Layout Checklist
• WIKI Links Document

Pre-Requisites Necessary

None, but those with no previous retail experience will find it beneficial to study the Overview of Retailing Class first.  

After This Program

Learners studying this program will gain familiarity with the key baseline knowledge on space management, which is a pre-requisite for embarking on space productivity improvement projects.

This program is module 3 from our Space Management and Merchandise Presentation training suite. A companion program in developing learners’ knowledge is Overview of the Retail Industry to give a fuller overview your customers.

Depending on your learning goals, you may benefit extensively from the other 5 modules in the Space Management and Merchandise Presentation Suite program.