Consumer Goods Induction Learning Path

Consumer Goods Induction Learning Path

This induction learning path is for all new hires in any sales, marketing or project delivery role. The full learning path is recommended for new hires with no previous retail or consumer goods experience. If a new hire has some relevant experience, then some modules can be excluded, depending on what their experience covers.

Select any of the circles along the path to find out more about each step.

An induction learning path for all new hires in any sales, marketing or project delivery role serving the Consumer Goods industry. Consumer Goods Industry Overview Consumer Goods & Retail Supply Chain Wholesalers Overview of The Retail Industry Overview of Key Retail Processes Consumer Goods & Retail Channel Interactions Retail and Consumer Goods WIKI/EPSS Digital Badge Program

The Skills You Will Learn

By studying this learning path, consultants will gain these skills:

  1. Able to describe the consumer goods industry and its main participants, including their suppliers and the retailers consumer goods manufacturers sell to, articulate a common industry segmentation, and identify key industry challenges and trends, relevant to your market segments.
  2. Describe typical consumer goods company organization structures, identify the key functional departments and the relevant executives and identify their pain points.
  3. Describe the complete consumer goods supply chain, the role each party plays and list the key supply chain challenges companies often face.
  4. Recognize the role that wholesalers play and some of their challenges.
  5. Understand the role that retailers play in the supply chain, identify the main retail segments, and list the key retail challenges and trends.
  6. Describe the main retail processes that consumer goods companies have to interface into to gain a deeper understanding of their customers.
  7. Be able to describe the main retail buying and merchandising processes and how consumer goods manufacturers need to dovetail into them. Be able to describe the main retail buying and merchandising processes and how consumer goods manufacturers need to dovetail into them.