Sales and Marketing Consultant

Consumer Goods Consultant - Sales and Marketing Learning Path

This learning path is for consultants, project managers and business analysts who work on implementation projects for clients and need a deeper knowledge of the sales and marketing processes in consumer goods manufacturing. It assumes that learners have completed the consumer goods industry induction learning path or have equivalent knowledge from past projects.

Select any of the circles along the path to find out more about each step.


Consumer Goods - A Typical Organization Structure Consumer Goods - Financials and Key Performance Indicators KPI Analyzer Tool Consumer Goods - Supply Chain Consumer Goods - Sales and Marketing Retail Background and Trends Buying, Category and Merchandise Management Space Management and Visual Merchandising Content Quadrant Analysis Tool Trade Promotion Management and Retail Execution Discovery Interview Questions Building a Business Case and ROI Retail and Consumer Goods WIKI/EPSS