I'm a Consumer Goods Manufacturer

Frequently Asked Questions

Which consumer goods roles do Martec's courses cover?

The consumer goods curriculum covers sales and marketing, key account management, trade management, territory sales, direct to consumer, supply chain and finance, plus a structured induction for new entrants. It is designed to develop the whole commercial organisation that sells to and services retailers.

Do you cover how to sell to and work with retailers?

Yes. A dedicated part of the curriculum is built specifically around working with retailers, including how retail buyers think, how retail decisions are made and how to build commercially sound relationships. This is often the fastest capability gap to close for a consumer goods team.

How do you get new commercial hires productive quickly?

Martec provides a consumer goods induction learning path that grounds new starters in how the industry and its retail customers work, so they reach real commercial usefulness far sooner than through unstructured on-the-job learning.

Can training be personalised to our categories and customers?

Yes. Through personalisation of training, content can be shaped around a manufacturer's own categories, customers and processes, which makes it more relevant to the field team and improves engagement and completion.

How is training delivered to a dispersed field sales team?

Martec delivers through e-learning on a central learning management system, supported by micro-learning for busy field teams and instructor-led sessions where needed. A remote or travelling sales force can therefore learn consistently without being pulled off territory for long periods.

How do you demonstrate the return on consumer goods training?

Martec's return on investment approach ties training to the commercial results it is meant to move, such as sales, distribution and account performance, so investment can be judged on business impact rather than course completions alone.