Key Account Manager

Consumer Goods Manufacturer - Key Account Managers Learning Path

Consumer goods companies larger accounts are managed by key account managers. This learning path addresses the skills key account managers need. Some companies will find it helpful to add selected elements of the customer services learning path to this one, as major accounts often receive some of these services. The same is also true for some elements of the trade promotions learning path.

Select any of the circles along the path to find out more about each step.


Fundamentals of the Consumer Goods Business Retail Background and Trends Retail Financials Retail Key Performance Indicators Retail Organization Retail Marketing E-commerce and Omni-Channel Retailing Buying, Category and Merchandise Management Space Management and Visual Merchandising Discovery Interview Questions Negotiating with Retailers Retail and Consumer Goods WIKI/EPSS