Key Account Manager
Consumer Goods Manufacturer - Key Account Managers Learning Path
Consumer goods companies larger accounts are managed by key account managers. This learning path addresses the skills key account managers need. Some companies will find it helpful to add selected elements of the customer services learning path to this one, as major accounts often receive some of these services. The same is also true for some elements of the trade promotions learning path.
Select any of the circles along the path to find out more about each step.
