Consumer Goods Industry Suite
Item: EL141
The Consumer Goods Industry Suite comprises 6 e-learning classes covering many aspects of the consumer goods business. Scroll down for course objectives and detailed content.
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Description
Consumer Goods Industry Suite
The Consumer Goods Industry Suite comprises 6 e-learning classes covering many aspects of the consumer goods business, primarily addressing the sales, marketing and supply chain aspects of the industry including industry trends, structure of financials, key performance indicators, typical organization structures, key departmental business processes and much else.
Who Is It Suitable For?
This suite is designed for:
- New hires to consumer goods manufacturers as part of their induction to the company and the industry
- People who sell or market to consumer goods companies, especially IT suppliers, consultants and third party logistics companies.
- It will also benefit consumer goods personnel who sell directly to retailers and those who are involved in manufacturer Direct to Consumer (DTC) operations
Detailed Content
The suite consists of 6 modules:
- Consumer Goods Industry Overview
- Consumer Goods Organization
- Consumer Goods Financials & KPIs
- Consumer Goods & Retail Supply Chain
- Consumer Goods & Retail Channel Interactions
- Consumer Goods Sales & Marketing Operations
Each module has its own mastery test. Learners completing the mastery test and obtaining a 70% pass mark will also receive a mastery certificate upon completion.
Benefits of Studying This Program
Learners studying this program will gain a deep understanding of the consumer goods industry (excluding manufacturing itself) and be able to apply their knowledge to their individual roles much more effectively and quickly.
Customer Feedback
A survey of over 2,840 learners rated this class in response to 4 key questions as follows:
1. | Has this course helped you achieve your personal goals? | |||
2. | Has this course helped you do your job better? | |||
3. | How likely would you be to recommend the course to a friend or colleague? | |||
4. | How would you rate the course overall? |
Hours of Study
The complete suite will take about 10 hours to study, though we recommend short sessions of 30 minutes or so at a time to improve comprehension and retention. Individual times for each module are given on the product page for that module.
Resources Included
Individual modules include a variety of downloadable resources which can be viewed in the class page for each module.
Pre-Requisites Necessary
None.
After This Program
The next logical program in developing learners’ knowledge depends on the role they are doing. The Career Paths section of this web site will give more detailed information.
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