Consumer Goods & Retail Supply Chain

Item: EL145

This module examines all aspects of the supply chain and supply chain management in a consumer goods company.    Scroll down for course objectives and detailed content.

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Consumer Goods & Retail Supply Chain

This module starts by explaining what supply chain management is and what its key goals are. It gives examples of supply chain structures in several market segments. The class defines the various types of inventory in a consumer goods supply chain and their ownership. It addresses demand forecasting verses sales forecasting and lost sales estimation. It explains various techniques and strategies for minimising inventory needs throughout the supply chain and addresses a variety of supply chain challenges. It also covers key processes and supply chain key performance indicators. This is a module of the Fundamentals of Consumer Goods suite.

Who Is It Suitable For?

This program is designed for:

  • People who sell or market to consumer goods companies (consumer packaged goods and consumer durables).
  • New hires to consumer goods manufacturers as part of their induction program and IT teams and others who need to understand the consumer goods business more fully.

Course Objectives

By the end of this module learners will be able to:

  • Explain the concept of supply chain management and describe its constituent parts
  • Map out high level supply chain processes
  • Identify areas where supply chain performance can be improved and quantify the impact of some of those improvements
  • Describe where technology can assist in supply chain improvements.

Detailed Content

The detailed content includes:

  • Supply chain objectives
  • What is supply chain management?
  • Key goals for supply chain management
  • Example apparel supply chain
  • Supply chain verses demand chain
  • Lost sales estimation
  • Inventory types
  • Finished goods inventory types
  • Inventory ABC analysis
  • Inventory – how much do you really need?
  • Forecasting
  • Parallelism and postponement
  • Parallel textile industry supply chain
  • Sourcing
  • Supply chain challenges
  • Product costs, shrinkage and waste
  • Supply and demand imbalance (the bullwhip effect)
  • Security and counterfeiting
  • Sales and operations planning (S&OP)
  • Collaborative planning and replenishment (CPFR)
  • Global data synchronization network
  • Compliance – track and trace
  • Key performance indicators
  • Supply chain management applications
  • Summary
  • Mastery test
  • Learners completing the mastery test and obtaining a 70% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the consumer goods industry faster, shortening their path to full productivity. They will understand consumer goods supply chains in detail and be able to spot improvement opportunities for their organisation or their target accounts.

Customer Feedback

A survey of over 240 of our learners rated this class in response to 4 key questions as follows:

1. Has this course helped you achieve your personal goals?


2. Has this course helped you do your job better?


3. How likely would you be to recommend the course to a friend or colleague?


4. How would you rate the course overall?


Hours of Study

The average learner will complete this class in 2 hours.

Resources Included

The class includes the following downloadable resources for printing and review:

  • Summary of module
  • Corona virus white paper addressing how retailers and consumer goods companies are impacted by the Corona virus pandemic

Pre-Requisites Necessary

None, but it would be helpful to have studied Consumer Goods Industry Overview program or to have previous Consumer Goods sector experience.

After This Program

This program is a module from our Consumer Goods Industry Suite. The next logical program in developing learners’ knowledge will depend on your learning goals, but will most likely include further modules from Consumer Goods Industry Suite.  You can get more guidance from the Career Paths section of this web site.


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Customer Reviews

Write a review

By Ranjani K. on 3rd November 2020
"nicely explained "
Star Rating 4
By Rajesh P. on 3rd November 2020
"Organized content and very well explained "
Star Rating 4

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