Retail Marketing

Item: EL66

This course focuses on how retail marketing departments are typically structured and measured. Find out more about our different class pricing options here.

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Description

Retail Marketing Course

This course focuses on how retail marketing departments are typically structured and measured and is part of the Fundamentals of Retailing suite.

Who Is It Suitable For?

This program is designed for:

  • People who sell or market to retailers, especially IT suppliers.
  • It will also benefit consumer goods manufacturers who sell directly to retailers and those who are involved in manufacturer Direct to consumer (DTC) operations.
  • Those who market to retailers to get their content specified in retail products
  • And is also valuable as part of induction training for retail management trainees and for retail IT teams and others who need to understand the retail business more fully.

Course Objectives

Upon completing this course, students will be able to:

  • Summarize how retail marketing departments are structured
  • Show how retail marketing departments are measured on their performance
  • Demonstrate how key marketing processes including Customer Relationship Marketing work.

Detailed Content

The detailed content includes:

  • Marketing organization structure
  • Marketing KPIs
  • Marketing activities
  • Customer Relationship Management:
    • Loyalty vs retention
    • Customers are not created equal
    • Spending by decile
    • Strategic CRM
    • Segmentation by customer
    • Customer analysis
  • Summary
  • Mastery test
  • Learners completing the mastery test and obtaining an 80% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the retail industry faster, shortening their path to full productivity.

Customer Feedback

A survey of over 250 of our learners rated this class in response to 4 key questions as follows:

1. Has this course helped you achieve your personal goals?

star-rating-4.3

2. Has this course helped you do your job better?

star-rating-4.3

3. How likely would you be to recommend the course to a friend or colleague?

star-rating-4.3

4. How would you rate the course overall?

star-rating-4.3

Hours of Study

The average learner will complete this class in 1 hour.

Resources Included

The class includes the following downloadable resources for printing and review:

  • Summary of retail marketing
  • Decile analysis chart
  • Promotion types, objectives and success metrics chart
  • Omni-channel customer segmentation tool

Pre-Requisites Necessary

None, but if you have no previous retail knowledge you may benefit by studying Retail Background and Trends first.

After This Program

This program is a module from our Fundamentals of Retail training suite. Depending on your learning goals, you will most likely benefit from reviewing some of the other modules of Fundamentals of Retail.

Video

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Customer Reviews

Write a review

By Giorgio P. on 28th October 2020
"fast to learn and understand"
Star Rating 4
By Sourav S. on 28th October 2020
"The program was interesting ,Knowledgeable and Informative"
Star Rating 4
By Vijayasekhar C., IBM on 28th October 2020
"good explanation "
Star Rating 4