Consumer Goods Organization

Item: EL143

The course describes and identifies the various departments or functions that make up the business, what their objectives are, who the key executives are in each function, their roles and responsibilities.    Scroll down for course objectives and detailed content.

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Consumer Goods Organization

The course describes a typical organization structure for a consumer goods company. It identifies the various departments or functions that make up the business, what their objectives are, who the key executives are in each function, their roles and responsibilities. This is a module of the Fundamentals of Consumer Goods suite.

Who Is It Suitable For?

This program is designed for:

  • New hires to consumer goods manufacturers as part of their induction program and IT teams and others who need to understand the consumer goods business more fully.
    People who sell or market to consumer goods companies (consumer packaged goods and consumer durables).

Course Objectives

By the end of this program, you will be able to:

  • Describe a typical consumer goods organization
  • List the main functional areas in the business
  • Explain the responsibilities of the senior leadership team members
  • Identify some of their business issues and challenges.

Detailed Content

The detailed content includes:

  • Typical consumer goods organization structure
  • Key job roles and responsibilities:
    • CEO
    • Sales and Marketing
    • Category Captains
    • Manufacturing / Operations
    • Supply Chain
    • Research and Development
    • Packaging Engineering
    • Finance
    • IT
    • Human Resources
  • Summary
  • Mastery test
  • Learners completing the mastery test and obtaining a 70% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the consumer goods industry faster, shortening their path to full productivity.

Customer Feedback

A survey of over 390 learners rated this class in response to 4 key questions as follows:

1. Has this course helped you achieve your personal goals?


2. Has this course helped you do your job better?


3. How likely would you be to recommend the course to a friend or colleague?


4. How would you rate the course overall?


Hours of Study

The average learner will complete this class in 1 to 2 hours.

Resources Included

The class includes the following downloadable resources for printing and review:

  • Typical organization chart
  • Executive pains and challenges table
  • Corona virus white paper addressing how retailers and consumer goods companies are impacted by the Corona virus pandemic.

Pre-Requisites Necessary


After This Program

This program is a module from our Consumer Goods Industry Suite . The next logical program in developing learners’ knowledge will depend on your learning goals, but will most likely include further modules from Fundamentals of Consumer Goods.  You can get more guidance from the Career Paths section of this web site.


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Customer Reviews

Write a review

By Chennupati on 29th October 2020
"Very good Narrative of the topics "
Star Rating 4
By Faizaan on 29th October 2020
"Detailed explanation of the organisational structure "
Star Rating 5
By Pranav K. on 29th October 2020
"Good detailing. "
Star Rating 4

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