E-Commerce and Omni-Channel Retailing Course

This course discusses e-commerce trends and the evolving nature of e-commerce organization structures. It looks at how e-commerce impacts the role of the store and how omni-channel retailing is developing as well as how e-commerce retailers manage inventory. It is a module of the Fundamentals of Retailing suite.

To view a sample of this E-Commerce and Omni-Channel Retailing e-learning course select the Video tab above.

Who Is It Suitable For?

This program is designed for:People who sell or market to retailers, especially IT suppliers.

• It will also benefit consumer goods manufacturers who sell directly to retailers and those who are involved in manufacturer Direct to consumer (DTC) operations.
• Those who market to retailers to get their content specified in retail products
• And is also valuable as part of induction training for retail management trainees and for retail IT teams who need to understand the retail business more fully.

Detailed Content

The detailed content includes:

• What is omni-channel retailing?
• Omni-channel objectives
• E-commerce trends and issues
• E-commerce organization structure
• Organizational issues
• KPIs
• E-commerce performance management
• How e-commerce changes the role of the store
• Inventory management online
• Endless aisle - how feasible is it?
• Using omni-channel insights
• Omni-channel warehouse functions
• Summary

• Mastery test
• Learners completing the mastery test and obtaining an 80% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the retail industry faster, shortening their path to full productivity.

Customer Feedback

A survey of 35 of our learners rated this class in response to 4 key questions as follows:

Has this course helped you achieve your personal goals?
Has this course helped you do your job better?
How likely would you be to recommend the course to a friend or colleague?
How would you rate the course overall?

You can read some of our reviews by clicking the Review tab above.

Hours of Study

1 to 2 hours

Resources Included

The class includes the following downloadable resources for printing and review:

• Module Summary
• Now the Customer Really Is King
• Corona Virus White Paper

Price

The price for a single student is US $45, or UK £36 or EU €41.  This includes one year’s access to the class.

Corporate licences are available.

Pre-Requisites Necessary

None.

After This Program

This program is a module from our Fundamentals of Retail training suite. The next logical program in developing learners’ knowledge is Retail Marketing. If not studied already, Introduction to Store Operations is also a good follow on program.