Omni-Channel Retailing E-Learning Course

retail training

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Price: $360.00

Product type: E-Learning course

This course provides a thorough understanding of omni-channel retailing principles and concepts.

Product: EL45

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Omni-Channel Retailing

This course provides a thorough understanding of omni-channel retailing principles and concepts. It is suitable for retailers that currently have an omni-channel operation and also those considering omni-channel.

By the end of the program, students will be able to do the following:

  • Explain the theory, principles and practice of omni-channel retailing
  • Describe best practice omni-channel retailing, including ways of using insights from each individual channel to benefit the whole business
  • Have a good understanding of how to change business processes and organization structures to increase omni-channel profitability.


Who Is It Suitable For?

This program is designed for companies that are currently operating in a multi-channel environment and also those that are considering adding additional sales channels such as a transactional web site, a wholesale channel or franchising. It is designed for e-commerce, buying and merchandising, marketing, finance, supply chain and IT teams. Those responsible for developing strategy will also benefit.


Detailed Content

The detailed content includes:

  • What is Omni-Channel Retailing?
  • Objectives of Omni-channel retailing
  • Trends and issues :
    • Click and Collect (BOPIS and BOPAC) and fulfilment options and trends
    • Brick and mortar trends / issues
  • Changing roles :
    • The changing role of the store
    • Dark stores
    • Value of processes
    • Store space
    • Organizational issues
    • Changing role of the merchandiser
    • Omni-channel performance management
    • Customer service
    • CRM
  • Changing business processes :
    • Products customers don’t buy
    • What does out of stock mean in an omni-channel world
    • Store size vs. assortment composition
    • Adjusting your range/assortment by store grade
    • How feasible is the endless aisle?
    • Using insights from channel to help another
    • Lost sales
    • Estimating substitution
    • Forecasting is changing
    • A new approach to clearance
    • Click and collect
    • Omni-channel warehouse functions
    • Delivery options
    • Some examples
  • Some challenges :
    • Informational Technology challenges
    • The Technology based store of the (near) future
    • Challenges in-store – profitability impact
  • Conclusions
  • Mastery test
  • Learners completing the mastery test and obtaining an 80% pass mark will also receive a mastery certificate upon completion.


Benefits of Studying This Program

Learners studying this program will identify a number of ways to improve the profitability of their omni-channel operations.


Hours of Study

4 hours


Resources Included

Changes caused by the Covid pandemic and how to respond to them.



The price for a single student isUS $360, or UK £235 or EU €320. This includes one year’s access to the class.

Corporate licences are available.


Pre-Requisites Necessary