Conversation Starters

Conversation starter job aids

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Price: $2,600.00

Conversation starters are job aids to help sales people engage in conversation with senior retail management and identify potential opportunities that they might be able to develop into a sales campaign.

Product: CST02

pdfClick here for a sample conversation starter

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Conversation Starters

Conversation starters are job aids to help sales people engage in conversation with senior retail management and identify potential opportunities that they might be able to develop into a sales campaign. Some exist as standard products and others can be created as necessary.

 

More details

Conversation starters include the following for each job role:

  • What each executive is responsible for
  • What their top objectives are for a typical year
  • Challenges they face to accomplish these
  • What keeps them up at night
  • Key questions
  • What answers to listen for
  • What they mean in terms of potential opportunities
  • Notes to help you decipher and interpret the answers

Roles Available:

  • CEO
  • Buying
  • Merchandising
  • E-commerce and Omni-Channel Retailing
  • Finance
  • IT
  • Marketing
  • Merchandising
  • Store Operations
  • Supply chain

 

Benefits

Conversation starters support account managers in interviewing key executives to identify potential opportunities for which they have solutions. This leads to more opportunities and increases the perceived value that the account manager adds to the target account, making it easier for them to get follow up appointments with the right people.

 

Time To Study

Conversation starters are designed to be dipped into as and when needed – normally when preparing for a sales meeting, whether face to face, virtual or by phone. They give the sales team the ability to know the relevant questions to ask, what to listen out for and how to respond in their initial conversations with your potential clients.

 

How Delivered

Conversation starters can be delivered as documents that can be printed and carried around or as web pages that can be accessed on demand via the Retail and Consumer Goods WIKI by smartphone, tablet, laptop or desktop.

 

Price

The price for a single conversation starter is US $2,600 or UK £,2000 or EU €2,200 per job function per solution. Conversation starters are customized by Martec for your specific solutions. Please allow 7 working days for delivery. They are then available for use by all sales people in the organisation without further licence fees.

Discounts are available for multiple conversation starts ordered at the same time.

The Retail and Consumer Goods WIKI may have a separate licence fee based on the extent to which your company uses Martec’s e-learning training programs. More information is available on request.