Retail Marketing

Retail marketing has grown in importance in recent decades and continues to do so.  First it is important to understand the interactions between consumer goods manufacturers and the retailer because the consumer goods companies spend a lot of money on trade support, in other words, helping to fund retail marketing activities for branded products.  Analyzing Retail Key Performance Indicators is important to help support the right kinds of analysis.  The main ones are included in the class and others are included in the Retail and Consumer Goods Knowledge Bank.  The Retail Marketing class itself covers the key processes and tools that retailers most use and Buying & Merchandising Overview is included since a lot of retail marketing activities depend on processes that the B&M Department carries out.

A number of marketing disciplines are also included in the Knowledge Bank including price and promotion management, customer segmentation and developing customer lifestyle profiles, etc.

Martec’s Retail and Consumer Goods Industry Knowledge Bank

When you study any of our classes, you automatically receive 12 months’ access to the complete Retail and Consumer Goods Industry Knowledge Bank — included as part of your learning experience.

The Knowledge Bank gives you instant access to a comprehensive range of industry information, tools and resources to support your learning and help you apply your knowledge in the workplace.

You can also purchase access to the Knowledge Bank separately, as outlined above.

For example, within Retail Marketing, an easy-to-navigate sub-menu gives you quick access to key topics including CRM, Customer Segmentation, Decile Analysis, Retail Media and much more.