Consumer Goods – Touch Points Course

The touch points module describes the alignment between the various departments and functions in a consumer goods manufacturer and their “opposite numbers” in the retailer or wholesaler. It addresses how synchronization works between these various departments to ensure a smooth and efficient business relationship. It then examines each touch point in more detail. As an example, it explains how the trade promotion function in a consumer goods manufacturer works with the buying and merchandising department and the marketing department in a retail business. It concludes by exploring the partnership notion and how realistic partnerships can function. This class is a module of the Fundamentals of Consumer Goods suite.

To view a sample of this Consumer Goods – Touchpoints e-learning course select the Video tab above.

Who Is It Suitable For?

This program is designed for:

• People who sell or market to consumer goods companies (consumer packaged goods and consumer durables).
• New hires to consumer goods manufacturers as part of their induction program and IT teams and others who need to understand the consumer goods business more fully.

Detailed Content

The detailed content includes:

• Objectives
• Synchronizing operations (between CG companies and their direct customers)
• Touch points between retailers and consumer goods companies:

  Buying and Merchandising

  Store Operations

  Marketing

  Logistics

  Finance

  Trade Support

• Partnering
• Summary
• Mastery test
• Learners completing the mastery test and obtaining an 80% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the consumer goods industry faster, shortening their path to full productivity.

Customer Feedback

A survey of over 140 of our learners rated this class in response to 4 key questions as follows:

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You can read some of our reviews by clicking the Review tab above.

Hours of Study

2 hours

Resources Included

The class includes the following downloadable resources for printing and review:

• Summary of module
• Interactions Flow chart
• Corona virus white paper addressing how retailers and consumer goods companies are impacted by the Corona virus pandemic

Price

The price for a single student is US $80 or UK £64 or EU €74.  This includes one year’s access to the class.

Corporate licences are available.

Pre-Requisites Necessary

None, but it would be helpful to have studied  Consumer Goods Overview program or to have previous Consumer Goods sector experience.

After This Program

This program is a module from our Fundamentals of Consumer Goods training suite. The next logical program in developing learners’ knowledge is Consumer Goods Supply Chain.