Consumer Goods - Overview of the Consumer Goods Industry

Item: EL142

This course identifies the main company types that make up the consumer goods value chain. It categorises consumer goods companies into market segments and explains the key drivers for the customers they serve. Find out more about our different class pricing options here.

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Description

Overview of the Consumer Goods Industry

This course identifies the main company types that make up the consumer goods value chain extending from raw material suppliers to retailers, wholesalers and consumers. It categorises consumer goods companies into market segments and explains the key drivers for the customers they serve, which is mainly retailers and wholesalers. It then explains the key trends affecting the consumer goods sector, such as Direct To Consumer. This class is part of the Fundamentals of Consumer Goods suite.

Who Is It Suitable For?

This program is designed for:

  • People who sell or market to consumer goods companies (consumer packaged goods and consumer durables).
  • New hires to consumer goods manufacturers as part of their induction program and IT teams and others who need to understand the consumer goods business more fully.

Objectives

By the end of this module, you will be able to explain:

  • What the consumer goods industry is
  • The different segments in the industry
  • The important current challenges and trends in the industry.

Detailed Content

The detailed content includes:

  • Consumer goods definition
  • Consumer goods value chain
  • The retail players
  • Consumer products manufacturers
  • Market segments
  • Customer drivers
  • Key trends:
    • Emergence of the connected customer
    • Growth from emerging markets
    • Changes in supply chain and sourcing
    • Availability issues on the store shelf
    • Growth of retailers’ private label
    • Growth of consumer conscience and Government edicts
    • Counterfeiting and grey market distribution
    • Other emerging trends and challenges
  • Summary
  • Mastery test
  • Learners completing the mastery test and obtaining an 80% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the consumer goods industry faster, shortening their path to full productivity.

Customer Feedback

A survey of over 1260 of our learners rated this class in response to 4 key questions as follows:

1.   Has this course helped you achieve your personal goals?     star-rating-4.4
2. Has this course helped you do your job better?     star-rating-4.3
3. How likely would you be to recommend the course to a friend or colleague?     star-rating-4.4
4. How would you rate the course overall?     star-rating-4.4

 

Hours of Study

The average time to study this class is 1 to 2 hours.

Resources Included

The class includes the following downloadable resources for printing and review:

  • Summary of Class
  • Summary of trends
  • Corona virus white paper addressing how retailers and consumer goods companies are impacted by the Corona virus pandemic.

Pre-Requisites Necessary

None.

After This Program

This program is a module from our Fundamentals of Consumer Goods training suite. A companion program in developing learners’ knowledge is Retail Backgrounds and Trends to give a fuller overview your customers.

Depending on your learning goals, you may benefit extensively from the other 5 modules in the Fundamentals of Consumer Goods program.

Video

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Customer Reviews

Write a review

By Debarati on 29th October 2020
"Got to know the important points and it made me think about practical scenarios. The exercise was the most interesting part."
Star Rating 4
By Sonal M., IBM on 29th October 2020
"Explained nicely with examples "
Star Rating 4
By Kalyanmoy on 29th October 2020
"Excellent structure and sequence. "
Star Rating 4
By Eva H., SAP on 29th October 2020
"This is a great summary of the industry specifics, trends and gives understanding about their processes (high level). Great basis to start working with customers in that industry!"
Star Rating 5

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