E-learning

This section provides information on all the e-learning products available from Martec International Ltd. It also includes the Retail and Consumer Goods WIKI and EPSS.

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Retail and Consumer Goods WIKI and EPSS
Our WIKI is a knowledge bank of retail and consumer goods industry information organised like an online encyclopaedia to help those either new to the industry, or those with more experience find specific ...
Price: $90.00

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Fundamentals of the Consumer Goods Business
The Fundamentals of Consumer Goods Business suite comprises 6 e-learning classes covering many aspects of the consumer goods business.
Price: $365.00

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Consumer Goods - Overview of the Consumer Goods Industry
This course identifies the main company types that make up the consumer goods value chain. It categorises consumer goods companies into market segments and explains the key drivers for the customers they ...
Price: $80.00

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Consumer Goods - A Typical Organization Structure
The course describes and identifies the various departments or functions that make up the business, what their objectives are, who the key executives are in each function, their roles and responsibilities.
Price: $80.00

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Consumer Goods - Financials and Key Performance Indicators
This course gives an overview of the main financial statements and then explores the profit and loss account in detail.
Price: $80.00

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Consumer Goods - Supply Chain
This module examines all aspects of the supply chain and supply chain management in a consumer goods company.
Price: $120.00

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Consumer Goods - Touch Points
The touch points module describes the alignment between the various departments and functions in a consumer goods manufacturer and their “opposite numbers” in the retailer or wholesaler.
Price: $80.00

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Consumer Goods - Sales and Marketing
This class examines customer segments CG companies serve. It reviews and explores in more detail how the account management roles and function works. The marketing section addresses all forms of marketing ...
Price: $80.00

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Fundamentals of Retail Suite
The Fundamentals of Retailing suite comprises 10 e-learning classes covering many aspects of retailing.
Price: $405.00

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Retail Background and Trends
This course defines retailing and its role in the supply chain, explains the different retail formats, both online and brick and mortar, and describes the main retail trends.
Price: $54.00

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Overview of Key Retail Processes
This course reviews the key retail processes and the departments that they impact.
Price: $68.00

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Retail Organization
This course describes the structure in various retail organizations, describes the roles of the key executives and their departments and lists the business pains they commonly face.
Price: $68.00

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Retail Financials
This course explores the main financial statements used by retail organizations and how retailers make their money.
Price: $68.00

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Retail Key Performance Indicators
This course explores the common KPIs used today across all retail sales channels and how to improve them.
Price: $68.00

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Buying, Category and Merchandise Management
This course focuses on the differences between merchandise and category management retailers and the key retail buying, merchandising and category management processes and KPIs.
Price: $54.00

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Retail IT Architecture
This course examines the architecture of retail applications systems and the use of Quadrant Analysis as an aid to interviewing retailers about their current systems.
Price: $68.00

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E-commerce and Omni-Channel Retailing
This course discusses e-commerce trends and the evolving nature of e-commerce organization structures. It looks at how e-commerce impacts the role of the store and how omni-channel retailing is developing ...
Price: $45.00

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Retail Marketing
This course focuses on how retail marketing departments are typically structured and measured.
Price: $45.00

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Introduction to Store Operations
This course explores the importance and structure of Store Operations and the day-to-day tactical responsibilities of field based Store Operations teams.
Price: $45.00

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Retail Solution Selling Suite
The Retail Solution Selling suite comprises 5 e-learning classes covering many aspects of solution selling to retailers.
Price: $360.00

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Target Account Research and Analysis
This course teaches how to research a retail account and how to analyze the data found to develop possible opportunities in the target account.
Price: $68.00

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Developing the Sales Plan
This course focuses on how to engage with the most appropriate people in a retail company and tips and job aids for securing a meeting.
Price: $68.00

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Solution Selling vs Product Selling
This course defines product and solution selling and outlines the advantages and disadvantages of each type of selling.
Price: $45.00

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Solution Chains
This course focuses on how to link a retailer's business objectives to the solutions that your company might sell to retailers.
Price: $77.00

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