Retail Organization

Item: EL59

This course describes the structure in various retail organizations, describes the roles of the key executives and their departments and lists the business pains they commonly face. Find out more about our different class pricing options here.

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Description

Retail Organization — Retail Structure Course

This course describes the structure in various retail organizations, describes the roles of the key executives and their departments and lists the business pains they commonly face.

Who Is It Suitable For?

This program is designed for:

  • New hires into management or graduate training programs in retailers
  • People who sell or market to retailers, especially IT suppliers.
  • It will also benefit consumer goods manufacturers who sell directly to retailers.
  • Those who market to retailers to get their content specified in retail products.
  • And is also valuable as part of induction training for retail management trainees and for retail IT teams and others who need to understand the retail business more fully.

Course Objectives

By the end of this class learners will be able to:

  • Describe the organization structure in a typical category management retailer
  • Describe the organization structure in a typical specialty retailer or department store
  • List the business pains commonly faced by various executives 
  • Examine executives most likely bonus structures to assess how best to influence them
  • Determine who the most likely influencers, recommenders and decision makers are in any retail decision
  • Develop a strategy for maximizing your success with the Capex committee.

Detailed Content

The detailed content includes:

  • Retail organization structure:
    • CEO’s pains
    • All senior executive’s pains by function
    • Senior executive bonus structures
  • Merchandise management retailers:
    • Buying and merchandising structure
    • The different roles and their functions
  • Marketing:
    • Marketing activities
    • Customer Relationship Management
  • Category management retailers:
    • Category management structure
    • The different roles and their functions
  • Common to all retailers:
    • Store operations
    • Finance
    • Marketing
    • E-commerce
    • Warehousing and distribution
    • IT structure
  • Capex committee and the Capex decision making process
  • Mastery test
  • Learners completing the mastery test and obtaining an 80% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the a typical retail industry organization, shortening their path to full productivity.

Customer Feedback

A survey of over 215 of our learners rated this class in response to 4 key questions as follows:

1.   Has this course helped you achieve your personal goals?     star-rating-4.3
2. Has this course helped you do your job better?     star-rating-4.3
3. How likely would you be to recommend the course to a friend or colleague?     star-rating-4.3
4. How would you rate the course overall?     star-rating-4.4


Hours of Study

1 to 2 hours

Resources Included

The class includes the following downloadable resources for printing and review:

  • Retail organization structure charts, pain point charts and bonus charts
  • Retail and cost method of accounting white paper

Pre-Requisites Necessary

None.

After This Program

This program is a module from our Fundamentals of Retail training suite. The next logical programs in developing learners’ knowledge are Retail Financials and Retail KPIs.

Video

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Customer Reviews

Write a review

By Earl F., IBM on 22nd October 2020
"Great Overview of Retail Organization"
Star Rating 4
By Jose R., SAS Institute on 22nd October 2020
"It really helps refresh/confirm when you already have retail experience and if you don't, it gives you a complete overview to better understand how a retailer works."
Star Rating 4

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