Consumer Goods - Overview of the Consumer Goods Industry

Overview of the Consumer Goods Industry

This course identifies the main company types that make up the consumer goods value chain extending from raw material suppliers to retailers, wholesalers and consumers. It categorises consumer goods companies into market segments and explains the key drivers for the customers they serve, which is mainly retailers and wholesalers. It then explains the key trends affecting the consumer goods sector, such as Direct To Consumer. This class is part of the Fundamentals of Consumer Goods suite.

To view a sample of this Overview of the Consumer Goods Industry e-learning course select the Video tab above.

Who Is It Suitable For?

This program is designed for:

• People who sell or market to consumer goods companies (consumer packaged goods and consumer durables).
• New hires to consumer goods manufacturers as part of their induction program and IT teams and others who need to understand the consumer goods business more fully.

Detailed Content

The detailed content includes:

• Consumer goods definition
• Consumer goods value chain
• The retail players
• Consumer products manufacturers
• Market segments
• Customer drivers
• Key trends:

  Emergence of the connected customer

  Growth from emerging markets

  Changes in supply chain and sourcing

  Availability issues on the store shelf

  Growth of retailers’ private label

  Growth of consumer conscience and Government edicts

  Counterfeiting and grey market distribution

  Other emerging trends and challenges

• Summary
• Mastery test
• Learners completing the mastery test and obtaining an 80% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the consumer goods industry faster, shortening their path to full productivity.

Customer Feedback

A survey of over 550 of our learners rated this class in response to 4 key questions as follows:

Has this course helped you achieve your personal goals?
Has this course helped you do your job better?
How likely would you be to recommend the course to a friend or colleague?
How would you rate the course overall?

You can read some of our reviews by clicking the Review tab above.

Hours of Study

1 to 2 hours

Resources Included

The class includes the following downloadable resources for printing and review:

• Summary of Class
• Summary of trends
• Corona virus white paper addressing how retailers and consumer goods companies are impacted by the Corona virus pandemic.

Price

The price for a single student is US $80, or UK £64 or EU €74.  This includes one year’s access to the class.

Corporate licences are available.

Pre-Requisites Necessary

None.

After This Program

This program is a module from our Fundamentals of Consumer Goods training suite. A companion program in developing learners’ knowledge is Retail Backgrounds and Trends to give a fuller overview your customers.