E-learning - Martec Shop - Martec International

Our WIKI is a knowledge bank of retail and consumer goods industry information organised like an online encyclopaedia to help those either new to the industry, or those with more experience find specific ...

Price: $90.00

Fundamentals of the Consumer Goods Business

The Fundamentals of Consumer Goods Business suite comprises 6 e-learning classes covering many aspects of the consumer goods business.

Price: $365.00

Consumer Goods - Overview of the Consumer Goods Industry

This course identifies the main company types that make up the consumer goods value chain. It categorises consumer goods companies into market segments and explains the key drivers for the customers they ...

Price: $80.00

Consumer Goods - A Typical Organization Structure

The course describes and identifies the various departments or functions that make up the business, what their objectives are, who the key executives are in each function, their roles and responsibilities.

Price: $80.00

Consumer Goods - Financials and Key Performance Indicators

This course gives an overview of the main financial statements and then explores the profit and loss account in detail.

Price: $80.00

Consumer Goods - Supply Chain

This module examines all aspects of the supply chain and supply chain management in a consumer goods company.

Price: $120.00

Consumer Goods - Touch Points

The touch points module describes the alignment between the various departments and functions in a consumer goods manufacturer and their “opposite numbers” in the retailer or wholesaler.

Price: $80.00

Consumer Goods - Sales and Marketing

This class examines customer segments CG companies serve. It reviews and explores in more detail how the account management roles and function works. The marketing section addresses all forms of marketing ...

Price: $80.00

Fundamentals of Retail Suite

The Fundamentals of Retailing suite comprises 10 e-learning classes covering many aspects of retailing.

Price: $405.00

Retail Background and Trends

This course defines retailing and its role in the supply chain, explains the different retail formats, both online and brick and mortar, and describes the main retail trends.

Price: $54.00

Overview of Key Retail Processes

This course reviews the key retail processes and the departments that they impact.

Price: $68.00

Retail Organization

This course describes the structure in various retail organizations, describes the roles of the key executives and their departments and lists the business pains they commonly face.

Price: $68.00

Retail Financials

This course explores the main financial statements used by retail organizations and how retailers make their money.

Price: $68.00

Retail Key Performance Indicators

This course explores the common KPIs used today across all retail sales channels and how to improve them.

Price: $68.00

Buying, Category and Merchandise Management

This course focuses on the differences between merchandise and category management retailers and the key retail buying, merchandising and category management processes and KPIs.

Price: $54.00

Retail IT Architecture

This course examines the architecture of retail applications systems and the use of Quadrant Analysis as an aid to interviewing retailers about their current systems.

Price: $68.00

E-commerce and Omni-Channel Retailing

This course discusses e-commerce trends and the evolving nature of e-commerce organization structures. It looks at how e-commerce impacts the role of the store and how omni-channel retailing is developing ...

Price: $45.00

Retail Marketing

This course focuses on how retail marketing departments are typically structured and measured.

Price: $45.00

Introduction to Store Operations

This course explores the importance and structure of Store Operations and the day-to-day tactical responsibilities of field based Store Operations teams.

Price: $45.00

Retail Solution Selling Suite

The Retail Solution Selling suite comprises 5 e-learning classes covering many aspects of solution selling to retailers.

Price: $360.00

Target Account Research and Analysis

This course teaches how to research a retail account and how to analyze the data found to develop possible opportunities in the target account.

Price: $68.00

Developing the Sales Plan

This course focuses on how to engage with the most appropriate people in a retail company and tips and job aids for securing a meeting.

Price: $68.00

Solution Selling vs Product Selling

This course defines product and solution selling and outlines the advantages and disadvantages of each type of selling.

Price: $45.00

Solution Chains

This course focuses on how to link a retailer's business objectives to the solutions that your company might sell to retailers.

Price: $77.00

Building a Business Case and ROI

This course shows you how to build a business case for a proposed investment, quantify the business benefits and the costs and determine the return on investment achievable with the project.

Price: $180.00

Negotiating with Retailers

This course is for those selling or marketing technology solutions to the retail industry who would like to do a better job of negotiating with retailers and create a win win for both parties.

Price: $240.00