Solution Selling vs Product Selling Course

This course defines product and solution selling and outlines the advantages and disadvantages of each type of selling. It is the introductory module to the Retail Solution Selling Suite.

To view a sample of this Solution Selling vs Product Selling  e-learning course select the Video tab above.

Who Is It Suitable For?

This program is designed for people who sell or market to retailers. It is ideal for companies who sell or market IT solutions to retailers and wish to use a solution selling approach or understand when to pick product based selling or solution selling.

Detailed Content

The detailed content includes:

• Why solution selling is becoming more important
• Definition of solution selling
• Traditional selling comparison
• Pros and cons of traditional selling
• Retailers attitudes towards buying technology
• Skills required for solution selling
• Matching the right selling technique to the account situation
• Summary
• Mastery test
• Learners completing the mastery test and obtaining an 80% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will be able to select the right selling technique for each type of opportunity, thereby increasing their chances of making a sale.

Hours of Study

1 hour

Resources Included

The class includes the following downloadable resources for printing and review:

• Summary
• Selling Technology to Retailers white paper

Price

The price for a single student is US $45, or UK £36 or EU €41. This includes one year’s access to the class.

Corporate licences are available.

Pre-Requisites Necessary

None.

After This Program

The next logical program in developing learners’ knowledge is Target Account Research and Analysis.