Online Merchandising and Omni-Channel

Description

Online Merchandising

This course shows how to trade an online store using many of the skills and disciplines used in physical stores.

Who is it Suitable For?

This program is designed for:

• E-commerce
• Marketing
• Store Managers
• Those involved in Omni-Channel
• Buying & Merchandising

Class Objectives

By the end of this program, learners will be able to:

• Determine ways to increase order sizes and values
• Explain how online merchandising can help increase sales in online and other channels, such as stores
• Coordinate online and store visual merchandising

Detailed Content:

• Omni-channel strategy
  • The concept of an omni-channel strategy
  • Core characteristics that define an effective approach
• Key principles
  • Treat your website like a physical store
  • Deliver a seamless online user experience
  • Designing for online shoppers: Browsing and search behaviour
  • Branding and theme
  • Creating effective product pages
  • Product images
  • Product videos
  • Augmented reality
  • Product sequencing on a page
  • Product sequencing strategies
  • Best practices for product sequencing
  • Sale items
  • Example landing page: exercise
  • A note about in-stock availability
• Strategies for Growing online sales
  • Creating a stronger, more profitable online presence
  • Checkout
  • Payment options
  • Using CRM and personalization to drive online retail success
  • Personalization in action: Strategies to implement
  • Drive repeat purchases and loyalty 
  • Additional features
• Space performance improvement action plan
• Mastery test

Mastery Test

Learners completing the mastery test and obtaining a 70% pass mark will also receive a mastery certificate and digital badge upon completion.

Benefits of Studying This Program

Learners studying this program will gain familiarity with the key baseline knowledge on space management, which is a pre-requisite for embarking on space productivity improvement projects.

Hours of Study

1 hour

Resources Included

The class includes the following downloadable resources for printing and review:

Pre-Requisites Necessary

None, but those with no previous retail experience will find it beneficial to study the Overview of Retailing Class first.  

After This Program

Learners studying this program will gain familiarity with the key baseline knowledge on space management, which is a pre-requisite for embarking on space productivity improvement projects.

This program is module 6 from our Space Management and Merchandise Presentation training suite. A companion program in developing learners’ knowledge is Overview of the Retail Industry to give a fuller overview your customers.

Depending on your learning goals, you may benefit extensively from the other 5 modules in the Space Management and Merchandise Presentation Suite program.