Omni-channel Customer Segmentation Tool

Omni-channel Customer Segmentation | Martec International

The Omni-channel Customer Segmentation Tool is a free tool in the Retail and Consumer Goods Industry WIKI and EPSS.

It provides a method of developing 3 to 8 customer segments which represent the main customer base for an omni-channel retailer. The output of the tool is a number of segments each with a lifestyle portrait of a typical target consumer, in sufficient detail to:

  • Make decisions about which products they would buy
  • What types of product should be included in the assortment for them
  • At what price points are they most likely to spend
  • What added services they are likely to value
  • How store design should reflect the bigger lifestyle segments in a market
  • And so on.

The WIKI/EPSS subscription is included free of charge if you buy the Performance Enhancer version of any class, alternately you can purchase it seperately using the link below.

Purchase your access to the Retail and Consumer Goods Wiki and EPSS here