Omni-channel Customer Segmentation Tool
The Omni-channel Customer Segmentation Tool is a free tool in the Retail and Consumer Goods Industry WIKI and EPSS.
It provides a method of developing 3 to 8 customer segments which represent the main customer base for an omni-channel retailer. The output of the tool is a number of segments each with a lifestyle portrait of a typical target consumer, in sufficient detail to:
- Make decisions about which products they would buy
- What types of product should be included in the assortment for them
- At what price points are they most likely to spend
- What added services they are likely to value
- How store design should reflect the bigger lifestyle segments in a market
- And so on.
Purchase your access to the Retail and Consumer Goods Wiki and EPSS here