Category Management

Category Management | Martec International

This step in the learning path is available as content within the Retail and Consumer Goods Wiki and EPSS.  Category Management is a discipline and set of management processes applied to products, which are available all year round. 

Many consumer goods companies provide their smaller retail customers with category management support to help them be successful selling their products.

Many companies provide their retail customers with recommended planograms, or shelf layout plans, to help make sure their products are on the shelf and displayed in the optimum way.

If you are already a WIKI/EPSS subscriber, you will have access to the entire WIKI and so can easily locate this content here.

The WIKI/EPSS subscription is included free of charge if you buy the Performance Enhancer version of any class, alternately you can purchase it seperately using the link below.

Purchase your access to the Retail and Consumer Goods Wiki and EPSS here

This topic contains a number of different page links to various aspects of category management.  It includes topics like:

  • The differences between category management and merchandise management
  • The five stages of category management
  • Category management KPIs
  • The impact on organization structures
  • Various elements of category management processes
  • The impact on the services offered to retailers by consumer goods companies