Introducing Martec’s Retail & Consumer Goods Industry Knowledge Bank

The Retail and Consumer Goods Industry Knowledge Bank is a continuously updated knowledge base on the consumer goods (CG) industry.  It’s a web-based application in the well-known WIKI structure and as easy to use as a regular web site.  

But it’s also a lot more.  In addition to knowledge, it has a large library of job aids and tools to help retail and CG headquarters-based people and field management, plus the equivalent people in the service companies that sell or market to them.

Core Knowledge

The core content in the knowledge base covers the following main topics:

  • Industry information – the Retail and CG supply chain, the different entities involved, industry trends, technology involved 
  • Organization structure detail - departmental structures, executive roles, responsibilities, their business objectives, reporting lines, KPI metrics, challenges and pain points, key business processes, IT systems used in each functional area
  • An understanding of retail and CG company financial statements with industry KPI information
  • A detailed review of the technology used across the consumer goods supply chain
  • Detailed KPI definitions by segment and executive function
  • Comprehensive details on the business processes carried out through the supply chain with deeper insight into the critical processes
  • For a set of typical company objectives or business goals, the solutions section describes various “solutions” to achieving or being part of the achievement of each goal
  • For the service companies providing solutions or services to retailers and CG companies, the knowledge bank contains a methodology for analyzing a target company’s performance, identifying possible opportunities to help address them and develop a sales plan and solution approach to discuss with the company concerned.

Job Aids and Tools

In addition to the core knowledge the knowledge bank contains a large number of job aids, searchable and available to download whenever needed.  In addition, there is a series of spreadsheet-based tools to support activities such as making a store visit, entering details of what you saw, and receiving an analysis of potential opportunities to help that store improve trading performance.  Or, gathering financial data on public companies, entering it into a tool, and generating an analysis of where there might be potential for improvement.

Benefits of the Retail and Consumer Goods Industry Knowledge Bank

The objective of this Knowledge Bank is to help you:

  • When you need more depth of information on retailing or the consumer goods sector
  • When you need a key piece of knowledge right NOW!
  • When you need to address a specific problem in either the retail or the consumer goods manufacturing industries
  • When you need specific input for a project or task
  • When you want to prepare for an important business meeting
  • When you need to develop a sales or key account plan
  • To get useful tools and job aids which you can use day to day.

Depending on who you are and what role you play in the organization, the knowledge bank will help people that prefer to learn new skills by reading authorative content, make staff more productive by faster access to key information, improve the quality of work performed and help support upskilling and reskilling initiatives.

But don’t take our word for this.  Instead, take advantage of our limited time free trial now.  Just click here, enter your details including the phrase free trial in the Message box and we will send you access instructions for a week’s free trial with no advance payment or credit card details required.  You can also subscribe to our other options if you wish and subsequently unsubscribe at any time.