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News from Martec
Omni-Channel Retailing Scores Higher Than Online Only Retailing

A recent US study by ICSC called The Halo Effect III examined store and online sales for 69 retailers and 2,103 individual stores. The findings are impressive. Opening a store boosts online sales by 6.9% in the surrounding area in the first few weeks following the opening. For direct-to-consumer brands opening a store the impact...

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