Solving Challenges in The Consumer Goods Manufacturing and Retail Industries

30th April 2021

One side benefit of the economic havoc caused by Covid is to get executives thinking about the need to upskill and reskill their people. But 70% of all learning is on the job. Only 10% is achieved through formal classes. The other 20% is learning from social and collaborative interactions with colleagues. This has become harder with more people working from home, more often.

There are also clear trends apparent in the training and education area:

  • Micro-learning and just in time learning is becoming more important. People can’t take the time off to attend face to face classes any more.
  • Digital learning is here to stay.
  • It needs to include performance support, especially because of the 20% above that is harder to find.
  • There is so much content that curated content is key.
  • But content alone is not enough

If your business is involved in the retail and consumer goods manufacturing supply chain, then we have the answers.

We provide a range of over 40 retail and consumer goods industry training classes providing key skills training in:

 

Retail

  • Industry knowledge and key trends
  • A typical organization structure, spelling out executive responsibilities, departmental objectives, challenges and pain points
  • A thorough understanding of how retailers make their money
  • The key performance indicators they use to identify potential challenges and their success at addressing them
  • Overviews and in depth modules on key retail processes in buying, merchandising, supply chain, store operations, e-commerce and omni-channel.

Consumer Goods Manufacturers

  • Industry knowledge and trends
  • A typical organization structure, also spelling out executive responsibilities, departmental objectives, challenges and pain points
  • A thorough understanding of how manufacturers make their money and what they need to control
  • The key performance indicators they use to identify potential challenges and their success at addressing them
  • Overviews and in depth modules on key business processes in sales and account management, sales force structure, trade promotion marketing, added value services like category management and planograms, direct to consumer operations, the touch points and integration between different departments in the manufacturer and their opposite numbers in retail.

These are classic e-learning classes lasting between 45 and 90 minutes each. They can’t be short because our users need the detail.

But, we also provide the Retail and Consumer Goods Industry WIKI and EPSS. The WIKI provides micro-learning, when you just need to know one thing right now. But it also includes detailed process descriptions, guidance on how to address real business challenges step by step and a series of downloadable performance support tools. Together with our e-learning library, it’s an unbeatable combination.

All our content has been developed by industry experts with many years retail or consumer goods experience and when you look at our products, it shows!

If you would like to know more, send me a message via LinkedIn.

 

Best Wishes

Brian Hume

 


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