The Power of Planning

The Power of Planning

"No plan survives first contact with the enemy," said military strategist Helmuth von Moltke. So why bother planning at all?

Here's the crucial insight: In retail or any other business for that matter, we don't manage on the plan—we manage on the variance.

Plan - Performance = Variance

This simple equation is the key to continuous improvement. Here's why:

  1. Variances Drive Action
  • Negative variance? We seek ways to improve. 
  • Positive variance? We look to capitalize and expand.

Forward-Looking Approach

  • We can compare forecasts to plans, allowing proactive adjustments.

Context Matters

  • Plans incorporate current factors better than simple year-over-year comparisons.

Iterative Improvement

  • Each planning cycle refines our assumptions and improves accuracy.

The BIG takeaway? Any plan is better than no plan. It's not about perfect prediction—it's about creating a framework for responsive, informed decision-making.

As you analyze more variances, you build better plans and sharper forecasts. It's a virtuous cycle of improvement.


Posted by Brian Hume
30th August 2024

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