How Does Martec Ensure Benefits Achievement?
How Does Martec Ensure Benefits Achievement?
Suppose your current full price sell through has room for improvement? How does upskilling your human capital help that in Martec’s approach? Here’s an example of how Martec’s training implementation helps achieve the result.
|
Component |
Impact |
Who |
|
Reduce late receipts |
Get orders raised on time Progress chase orders Track shipping and adjust if necessary Track Customs clearance Pre-clear if possible Plan safe routes Expedite is necessary |
Buyer & Merchandiser Merchandiser Import Management Import Management Plan safe routes Freight forwarder Buying Director |
|
Right size first injections |
Design optimum minimum presentation quantity Assess store replenishment cycle time Bigger of cycle time need and MINPRES |
Merchandiser and VM
Ditto Ditto |
|
Store presentation |
VM plan implemented on time Delivery to store on time Marketing signage received and displayed on time Retail media /marketing on time and effective Promotions built on time |
Store/District Manager Warehouse & Transport Mgrs Marketing Manager
VP Marketing Store Manager |
|
Cycle time replenishment |
Timely data flow Warehouse picks and ships If system fails pick last week’s replen and ship Store receipts into floor fast Customer collects processed quickly |
IT Warehouse Management Warehouse Management
Store Manager/Deputy Store Manager/Deputy |
|
Customer Service |
Welcome to store Visible but not pushy help Knowledgeable help (via store systems) Returns processing and prompt return to stock |
Store Associate Store Associates Store Associates & IT Store Associates & Store Manager |
The factors in the table above all contribute to achieving the best full price sell through. The last column shows who is responsible for each individual step. Understanding how each individual contributes to the overall result has to be included in the content in their individual learning paths.
When the first pass of the ROI estimate is made using Martec’s ROI model, if full price sell through is an important KPI to improve, the relevant learning paths need to be inspected to make sure that the relevant content is included in the training provided, or the training needs updating to include it first.
As implementation progresses, KPI tracking will confirm that satisfactory progress is being made or remediation can be kicked in.