The Martec Guide to Successful Retail Exhibitions

The Martec Guide to Successful Retail Exhibitions

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Price: $160.00

Product type: File download


Product: EXB01

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Everything you need to know about retail exhibitions and how to maximize your investment in retail exhibitions and generate more sales from retailers. Designed for VPs of marketing and sales and booth / stand managers for companies selling to retailers worldwide.

This 50 page guide covers everything from planning, budgeting, designing the stand, selecting the right show and analysing your success after the show. The appendices contain a comprehensive list of retail exhibitions worldwide, a suggested timetable to ensure better planning, some sample letters to get appointments at exhibitions and a suggested packing list.