International Consultants and Trainers
 to Retailers, Manufacturers and
Technology Vendors Who Sell to Retailers

Increase sales, drive down costs and create success

Creating a Retail Vertical


From time to time, vendors that use a horizontal go to market strategy re-evaluate their approach and decide to create a vertical retail organization. Many such companies turn to Martec for assistance.

This may take several forms: 

  • Training their new retail team in industry knowledge and how to use that knowledge to sell successfully.
  • Identifying suitable partners to work with.
  • Getting a better understanding of the market and competitors.
  • Developing their vertical go to market strategy.
  • Providing sales tools to help the sales process execution, for example, pain identification worksheets, interview templates, ROI calculators and key collateral messages.
  • Development of account plans for key accounts.

For more information on how we can assist you develop a retail vertical business contact:

Brian Hume in the US on 770 392 9664

Fran Riseley in the UK on 01823 333 469

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Vendor Consulting Services