International Consultants and Trainers
 to Retailers, Manufacturers and
Technology Vendors Who Sell to Retailers

Increase sales, drive down costs and create success
This is why retailers, manufacturers and IT vendors around the world consult and train with Martec International

Creating a Retail Vertical


From time to time, vendors that use a horizontal go to market strategy re-evaluate their approach and decide to create a vertical retail organization. Many such companies turn to Martec for assistance.

This may take several forms: 

  • Training their new retail team in industry knowledge and how to use that knowledge to sell successfully.
  • Identifying suitable partners to work with.
  • Getting a better understanding of the market and competitors.
  • Developing their vertical go to market strategy.
  • Providing sales tools to help the sales process execution, for example, pain identification worksheets, interview templates, ROI calculators and key collateral messages.
  • Development of account plans for key accounts.

For more information on how we can assist you develop a retail vertical business contact:

Brian Hume in the US on 770 392 9664

Fran Riseley in the UK on 01823 333 469

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