Marbase - Database of Retailers and Technology Vendors
Martec's database is a unique source of information about the retail industry and the technology companies that serve it.
It was developed and is continuously maintained by Martec International, the leading retail consulting and training firm devoted exclusively to the retail industry.
The Database
The database contains information on companies and executives as shown in the table below.
| North America | UK | |
| Retail companies | 3,729 | 1,541 |
| Retail executives | 20,351 | 9,556 |
| Technology vendors | 2,567 | 1,173 |
| Vendor executives | 11,028 | 3,999 |
The data held on each company includes:
- Name
- Address
- Telephone number
- Company classification (Tier 1, 2 or 3 retailer)
- Sub-classification (Most retailers - Fashion, department store, etc)
- For retailers - food or non-food business model (for supply chain analysis purposes)
- Annual sales (All UK companies and US public companies)
- Number of stores
A tier one retailer is one with sales exceeding $1bn, tier 2 is $100m to $1bn and tier three is everyone below $100m in sales.
We also have some manufacturers, consultants, press, trade associations, educational establishments.
For individual executives, the data includes:
- Name
- Salutation
- Job title
- Responsibility (e.g. Store Operations, Buying and Merchandising, etc)
- Seniority (C, D or Junior – C is a job title of VP or higher, D is a director level contact and anything below a Director is Junior)
The data is held in a relational database. Consequently, a wide variety of selections and sorts can be made. The output can be supplied as labels, a printout, an MS Excel spreadsheet or on disk.
Potential Uses
There are two main types of use for Marbase. The first is direct mail to promote products or services and to build brand image. The second is to undertake various forms of market analysis on retailers or vendors.
Special Requirements
Martec's database development team can undertake a wide variety of special requests, often involving collecting additional data to suit a particular need.
Cost
The cost is $600 or £350 per thousand executives subject to a minimum order value of $1,200 or £800. Payment is required in advance and credit card purchases are accepted. Orders are completed in one week unless special requirements are involved.
In-Company CRM or Database Marketing Solutions
Martec can also provide a complete in-company database marketing or CRM solution using the Maximizer application software package that we use internally together with the database and annual maintenance of the base data. The Maximizer software, similar in nature to ACT and Goldmine, provides full response tracking and sales force management capabilities. It also allows for a wide variety of customization options and synchronization of data across local or wide area networks to maintain full visibility of all sales activity.
For further information on Maximizer, click on the link below.
Further Information
For further information on purchasing extracts of the database, addressing special requirements or providing an in-company CRM or database marketing solution, please contact:
US
Brian Hume
Martec International Inc
1050 Crown Pointe Parkway
Suite 945
Atlanta, GA 30338
Telephone: +1 770 392 9664
Fax: +1 770 392 9476
Email:brian_hume@martec-international.com
UK
Fran Riseley
Martec International Ltd
Martec House
40 High Street
Taunton
Somerset, TA1 3PN
Telephone: +44 (0)1823 333469
Fax: +44 (0)1823 332423
Email:frances_riseley@martec-international.com
