International Consultants and Trainers
 to Retailers, Manufacturers and
Technology Vendors Who Sell to Retailers

Increase sales, drive down costs and create success
This is why retailers, manufacturers and IT vendors around the world consult and train with Martec International

Growing Your Retail Business - For Chains, Franchisers and Mall Operators Instructor Led Class


Knowing how to improve in-store customer service, merchandising and promotions is crucial to maintaining and growing your market share.

Growing Your Retail Business Class

The Growing Your Retail Business class teaches the fundamentals of developing a successful retail store and can be tailored to individual companies' needs.

The overall goals of the class can be summarized as:

  • Provide the knowledge and tools to grow the retail business and increase cash flow
  • Create a personalized Action Plan that will become the roadmap to growing the retail business
  • Change the business mix and profitability by growing retail business without sacrificing profit margin.

Course Contents

  • Growing Your Retail Business - overview
  • Why Grow Your Retail Business
  • Growing Retail Sales
  • Improving Customer Service
  • Improving Merchandising
  • Master Action Plan Development
  • Shopping the Competition
  • Analyzing the Competition
  • Improving Store Operations
  • Promotional Tools
  • Tying It All Together

The class can be customized to suit any specific retail environment or similar set of needs.

The documentation consists of a detailed student manual, a detailed leader's guide and related reference manuals.

The Assessment Tool and Handbook are building blocks for the Growing Your Retail Sales class.

Retail Skills Assessment Tool

Retail Skills Assessment is a short set of questions and exercises that help store managers or owners gauge their current retail skill levels in key topics.
The overall goals of the assessment are to:

  • Identify the strengths and weaknesses of the store's current practices
  • Appreciate what the store does well and less well compared to its competition
  • Identify shortfalls in current merchandising knowledge and practices
  • Point them in the direction of best practice changes and additional retail training.

Once the assessment is completed, the store owner or manager may recognize they need further help. This is where the next two tools provide assistance.

Retail Business Growth Handbook

The Retail Business Growth Handbook is a self-paced guide, which goes into detail on retail best practices. It gives further direction on how to grow business and what factors need to be examined to achieve this.

The overall goals of the handbook are:

  • Provide the knowledge and tools to grow the retail business
  • Create a personalized Action Plan that will serve as a roadmap to grow the business
  • Change the business mix and profitability by growing business without sacrificing profit margin

The handbook also serves as a quick reference guide.

At the end of the handbook there are two financial worksheets that help with risk management and assessment of the impact of proposed changes. These help insure that growth is achieved in a financially sound way.

Training Formats

  • Growing Your Retail Business Instructor led classes
    - Currently no US public classes scheduled, in-house classes available on request.
    - Currently no UK public classes scheduled, in-house classes available on request.
  • Content for corporate universities and intranets
Enquire Further
CPD Certification Service has approved this class for Continuing Professional Development. CPD Certified Logo