International Consultants and Trainers
 to Retailers, Manufacturers and
Technology Vendors Who Sell to Retailers


Increase sales, drive down costs and create success
This is why retailers, manufacturers and IT vendors around the world consult and train with Martec International

Understanding Retail Instructor Led Class


Provides an overview of the core elements of retail in the 21st century.

It  illustrates the main players, business processes, and key performance indicators utilized in a successful retail operation.

Target Audience

  • IS department personnel who want to btter understand their user's needs and requirements
  • Retail management trainees who need a broader understanding of retailing

Contents

  • Retail financials
    • Retail profit models
    • Sample profit and loss statements
    • Industry profitability drivers

  • Key performance indicators
    • Sales ratios
    • Stock KPIs including turn
    • Cost of goods sold
    • Shrinkage
    • Margin KPIs including gross margin, markdowns, GMROI

  • Retail process
    • Category and merchandise management
    • Merchandise planning
    • Assortment development
    • Open to Buy
    • In-season management
    • Allocation and replenishment
    • Retail marketing

  • Customer Relationship Marketing (CRM)
    • Loyalty vs. retention
    • Customer segmentation
    • Customer analysis

  • Overview of the retail supply chain
    • Key components of supply chain management
    • Difference between a supply chain and a demand chain
    • Supplier collaboration

  • Overview of store operations
    • Essentials of sales planning and management
    • Common store processes

Training Formats

  • Understanding Retail Instructor led classes
    - click here for information on US public classes
    - click here for information on UK public classes
  • Content for corporate universities and intranets
Enquire Further
CPD Certification Service has approved this class for Continuing Professional Development. CPD Certified Logo