Retail Marketing Strategy

Do your marketing messages get the response they deserve?

Do you need to improve the way you communicate with retailers?

Do you need to tune your retail offer?

To develop a finely honed retail strategy, you often need to undertake primary or secondary market research. You need to analyze your competition, their products or services and their approach to the market. You need to use this information to shape your retail market strategy and then develop go to market messaging and retail marketing campaigns. Sometimes you need to recruit the right partners. Your sales force needs to develop key account plans and execute them efficiently. Often they need retail specific tools to help them do this. Finally, they need the industry training so that they can “talk the talk” and “walk the walk”.

Faced with these needs, many of the world’s leading technology vendors turn to Martec International for assistance. Companies like Microsoft, SAP, NCR, Hewlett Packard and many others use Martec’s expertise and tools to enhance their go to market activities. They come to Martec because we blend many years of retail expertise with a deep knowledge of what a sales person needs to do to be successful. We show them how to use their retail knowledge and tools to close business.

Martec provides primary and secondary market research services, as well as publishing studies of the retailers such as our UK Top 100 Retailers IT in Retail Report. We supply a comprehensive database of UK and North American retailers to support marketing activities and provide a wide range of tools to help sales people develop account plans and execute sales campaigns more effectively.

To find out why Martec can help you be more effective at growing retail market share, request a copy of our free special report called Selling Technology to Retailers – Common Pitfalls and How to Avoid Them.

• Nine common mistakes and erroneous assumptions that vendors make when selling to retailers
• How to create demand and break through the barriers of complacency
• Hints and tips on how to build relationships with line of business executives
• How to get to the key decision makers
•  How to develop a solution selling approach
• How to develop a better retail "go to market" strategy
• And much more...

This valuable report is available free. To request your copy simply complete the form below or phone Martec International on:
+1 770 392 9664 in Atlanta, GA USA or +44 1823 333469 in the UK.

Martec International's experience is founded on 20 years of training and consulting to retailers on business process and technology deployment around the world.