I sell to retailers

You sell to retailers. We’ll help you do it better.

When it comes to selling products and technology to retailers, we wrote the book.   Martec works with IT vendors, manufacturers of consumer goods,  property companies, banks, telecommunication companies and venture capitalists who sell to retailers.  We are the world leader in training and consulting services to help companies like yours understand and sell to retailers more successfully.

Go-to-Market Consulting Services

Our go-to-market services are used by vendors the world over to help their sales and marketing teams be more successful.  They include: primary and secondary market research, competition analysis, marketing strategy development, messaging that communicates with retailers, potential partner identification, identifying important solution functionality, account research and penetration planning, overseas expansion advice, providing resources for client projects, sales force skills development, retail marketing database, sales tools and job aid development, comprehensive ROI models and help in creating a retail vertical.

Vendor Training Services

Martec is the world leader in retail industry training and how to apply industry knowledge to sell to retailers more effectively.  We specialise in all of the key business processes in buying, merchandising, supply chain and store operations.  The consultants who develop our training are former retailers with direct sales experience .  This real world experience of retailing, our deep R&D investment, coupled with our instructors’ ability to go “off script”, gives our training its unique value.  Our services include needs analysis, training road map and learning paths development, instructor led classes, e-learning programs, blended learning solutions, customized and off the shelf retail training.

Click here for our Training Services for Companies Selling to Retailers brochure.

Retail Publications

Martec publishes a number of key reports and studies, such as our multi-channel retailing study, our annual IT in Retail survey and a number of helpful white papers.  Some of these can be purchased online in our Martec Shop and some can be downloaded free of charge.

Martec Shop

Wherever you are the in the world, Martec helps you sell and market more effectively to retailers.   Products such as our e-learning classes on subjects such as Understanding Retail, our Advanced Retail Solution Selling instructor-led programs, our IT in Retail reports on the systems used by the leading 150 UK retailers and our ROI models for key applications help improve profitability and effectiveness.  If you wonder about our strap line - "When it comes to retail, we wrote the book", browse the Martec Shop and you will see what we mean.