Fundamentals of the Consumer Goods Business

Fundamentals of The Consumer Goods Business Suite

The Fundamentals of Consumer Goods Business suite comprises 6 e-learning classes covering many aspects of the consumer goods business, primarily addressing the sales, marketing and supply chain aspects of the industry including industry trends, structure of financials, key performance indicators, typical organization structures, key departmental business processes and much else.

To view a sample of the Overview of the Consumer Goods Industry model module from this suite select the Video tab.

Who Is It Suitable For?

This suite is designed for:

• New hires to consumer goods manufacturers as part of their induction to the company and the industry
• People who sell or market to consumer goods companies, especially IT suppliers, consultants and third party logistics companies.
• It will also benefit consumer goods personnel who sell directly to retailers and those who are involved in manufacturer Direct to Consumer (DTC) operations

Detailed Content

The suite consists of 6 modules:

• Consumer Goods Industry Overview
• A Typical Consumer Goods Organization Structure
• Consumer Goods Financials and Key Performance Indicators
• Consumer Goods Supply Chain
• Touch Points Between Consumer Goods Companies and Retailers
• Consumer Goods Sales and Marketing

Each module has its own mastery test. Learners completing the mastery test and obtaining an 80% pass mark will also receive a mastery certificate upon completion.

Benefits of Studying This Program

Learners studying this program will gain a deep understanding of the consumer goods industry (excluding manufacturing itself) and be able to apply their knowledge to their individual roles much more effectively and quickly.

Customer Feedback

Survey results from over 1,900 learners who studied our programs in 2020 gave us an average score of 4.3 out of 5 in response to questions such as “Has this course helped you do your job better” and “How likely would you be to recommend the course to a friend or colleague?”

You can read some of our reviews by clicking the Review tab above.

Hours of Study

The complete suite will take about 10 hours to study, though we recommend short sessions of 30 minutes or so at a time to improve comprehension and retention. Individual times for each module are given on the product page for that module.

Resources Included

Individual modules include a variety of downloadable resources which can be viewed in the class page for each module.

Price

The price for a single student is US $365, or UK £292 or EU €336. This includes one year’s access to the class.

Corporate licences are available.

Pre-Requisites Necessary

None.

After This Program

The next logical program in developing learners’ knowledge depends on the role they are doing. The Learning Paths section of this web site will give more detailed information.