Fundamentals of the Consumer Goods Business

This course provides an overview of the consumer goods industry, how it is organized and the main consumer goods financials and Key Performance Indicators. It is designed for people who sell or market to consumer goods companies (consumer packaged goods and consumer durables). It is ideal for companies who sell or market IT solutions to consumer goods companies.   It is also valuable as induction training for management trainees and IT teams who need to understand the consumer goods business more fully.

Discounts are available for bulk purchases, please contact Martec directly for full details.