International Consultants and Trainers
 to Retailers, Manufacturers and
Technology Vendors Who Sell to Retailers


Increase sales, drive down costs and create success
This is why retailers, manufacturers and IT vendors around the world consult and train with Martec International

Introduction to Retail Technology E-learning Class


Provides a detailed understanding of the use of technology in the retail industry.

Target Audience

This program is designed for individuals who need a familiarity with retail information technology and wish to understand how it can be applied to a retail business to improve performance.

It is ideal for:

  • Sales and marketing executives from technology hardware and software vendors that target the retail market
  • Business executives within retail companies that wish to extend their knowledge of IT and the benefits it can bring 

Contents

1.  Course Introduction

  • How to use this course

2.  Retail Information Technology

  • Section 2 pre-test
  • Introduction to retail information technology
  • Overview of key applications
  • Section 2 mastery test

3.  Overview of Store Systems

  • Section 3 pre-test
  • Retail store technology
  • Back office systems
  • Section 3 mastery test

4.  POS (EPOS) Systems and Customer Self Service Terminals

  • Section 4 pre-test
  • POS (EPOS) configurations
  • Self scanning
  • Industry standards
  • Section 4 mastery test

5.  Customer Information Devices

  • Section 5 pre-test
  • Electronic shelf edge labels
  • Kiosks
  • Mobile carts
  • Wireless PDA devices
  • Section 5 mastery test

6.  HQ Merchandise Management Systems

  • Section 6 pre-test
  • Merchandise management systems
  • Category management systems
  • Space management
  • Industry standards
  • Section 6 mastery test

7.  Warehouse Management & Transportation

  • Section 7 pre-test
  • Warehouse management systems
  • Industry standards
  • Section 7 mastery test

8.  Merchandise Optimization

  • Section 8 pre-test
  • Merchandise optimisation
  • Merchandise optimisation tools
  • Section 8 mastery test

9.  Data Warehouse/Decision Support Systems and CRM

  • Section 9 pre-test
  • Data warehousing
  • Customer relationship management
  • Section 9 mastery test

10. Multi-channel Retailing and E-tailing

  • Section 10 pre-test
  • Multi-channel retailing and e-tailing
  • Section 10 mastery test

11. Vendor Collaboration & Management

  • Section 11 pre-test
  • Vendor collaboration
  • Industry standards
  • Section 11 mastery test

12. Financials & HR

  • Section 12 pre-test
  • Finance management systems
  • Human resource systems
  • Industry standards
  • Section 12 mastery test

13. Useful Information Resources

  • Quadrant analysis
  • Retail publications
  • Retail conferences with significant technology content
  • Final course quiz

Delivery Method

The class is available as a web-based program, which can be run on an individual basis on Martec's web site, or can be installed in house for a greater number of students. Each session has a pre-lesson mastery test and a post lesson mastery test. The students see their own scores immediately. For groups from the same company, a report of student progress and scores can be provided.

Class Cost

The program is hosted on Martec's website Click here for E-learning prices.

Click here for more information and an order form

On payment you will receive an account number and password by return. The total program is about 8 - 10 hours of study.

Try A Demo Lesson First?

If you would like to try a demonstration lesson first, Click here

Enquire Further
This online course has been approved by CPD Certification Service as certified content for Continuing Professional Development. CPD Certified Logo