Understanding Retail E-Learning Class
Provides a detailed understanding of the retail industry and how it works.
Target Audience
- New hires without previous retail experience or knowledge
- IT staff new to retail organizations
- Vendors of retail software applications
- Merchandise suppliers who sell direct to retailers or who market to retailers to get their content specified in product lines
Class Contents
The lessons in the program with sub-topics are shown below:
1. Class Introduction
- How to use this Class
2. Retail Fundamentals
- Section 2 Pre-test
- Supply Chain Entities
- What is Retailing?
- Retail Formats
- Challenges and Trends
- Business Strategies
- Consumer Types and Impact on Strategy
- Key Performance Indicators (KPIs)
- Section 2 Mastery Test
3. The Retail Organization
- Section 3 Pre-test
- Corporate Organization
- Chairman, CEO, COO
- Retail Buying & Merchandising
- Finance
- Logistics & Distribution
- Marketing
- Store Operations
- Bonus Structures & Turnover Rate
- Section 3 Mastery Test
4. Retail Financials
- Section 4 Pre-test
- Profit and Loss Statement
- Balance Sheet
- Maximizing Cash Flow & Profits
- Return on Net Assets
- The Retail and Cost Methods of Accounting
- Value of an Improvement in Turn
- Where & How You Can Impact Retailer's Results
- Section 4 Mastery Test
5. An overview of the Key Retail Processes
- Lesson 5 Pre-test
- Overview of Merchandise Management
- Overview of Category Management
- Merchandising Processes
- Supply Chain Management
- Lesson 5 Mastery Test
6. Private Label and Merchandising
- Section 6 Pre-test
- The Retailer's Private Label Organization
- The Merchandise Hierarchy
- Section 6 Mastery Test
7. Planning and Buying
- Section 7 Pre-test
- The Retail Purchasing Process
- Assortment Planning
- OTB and its Use
- Section 7 Mastery Test
8. Retail Marketing
- Section 8 Pre-test
- Seasons & Timelines
- Merchandise Presentation
- Promotion Planning & Management
- Section 8 Mastery Test
9. Supply Chain
- Section 9 Pre-test
- Inventory Management
- Supply Chain Management
- Strategies for Reducing Cost of Goods
- Section 9 Mastery Test
6. Useful Information Resources
- Retail Publications
- Retail Conferences
A mastery test is also included at the end of each lesson.
Delivery Method
The class is available as a web-based program, which can be run on an individual basis on Martec's web site, or can be installed in house for a greater number of students. Each session has a pre-lesson mastery test and a post lesson mastery test. The students see their own scores immediately. For groups from the same company, a report of student progress and scores can be provided.
Class Cost
The program is hosted on Martec's website Click here for E-learning prices.
How To Proceed
Click here for more information and an order form
On payment you will receive an account number and password by
return. The total program is about 8-10 hours of study.
Try A Demo Lesson First?
If you would like to try a demonstration lesson first, Click here
Enquire Further| This online course has been approved by CPD Certification Service as certified content for Continuing Professional Development. |
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