International Consultants and Trainers
 to Retailers, Manufacturers and
Technology Vendors Who Sell to Retailers


Increase sales, drive down costs and create success

Understanding Retail Instructor Led Class


Provides a complete understanding of the retail market and the key business issues affecting retailers today.

Target Audience

  • New entrants to retailing
  • IS department personnel 
  • Retail management trainees who need a broader understanding of retailing
  • Vendors selling or marketing products or services into the retail sector

Contents

  • Typical retail organization
    • Differences between non-food and food retailers
    • Typical organization structures
    • Buying and merchandising
    • Store operations
    • Finance
    • IT
    • Marketing
    • Warehouse and distribution

  • Retail financials
    • Retail profit models
    • Sample profit and loss statements
    • Industry profitability drivers

  • Key performance indicators
    • Sales ratios
    • Stock KPIs including turn
    • Cost of goods sold
    • Shrinkage
    • Margin KPIs including gross margin , markdowns, GMROI

  • Overview of the buying and merchandising process
    • Merchandise planning
    • Assortment planning
    • Planning timeframes
    • In-season management
    • Allocation & replenishment
    • Post season review

  • Overview of the retail supply chain
    • Key components of supply chain management
    • Difference between a supply chain and a demand chain

  • Overview of store operations
    • Essentials of sales planning and management
    • Core concepts of expense planning and management

  • Basics of customer relationship management (CRM)

Training Formats

  • Instructor led classes supported by an accompanying CD - click here for information on public classes
  • E-learning - click here for class details
  • Content for corporate universities and intranets
Enquire Further
CPD Certification Service has approved this class for Continuing Professional Development. CPD Certified Logo
Understanding Retail