Software Product Design

We have an unparalleled knowledge of retail software products in both Europe and the US, specifically relating to merchandise planning, merchandise management, supply chain management, store operations and POS.

Using this wide expertise, Martec’s consultants are able to provide a comprehensive range of services that help vendors improve the functionality of their retail solutions.

Our services include:

• Assisting vendors to ensure that the product features mirror good retail and consumer practice.
• Advising vendors as to the most appropriate retail sectors to target. Each sector has different business requirements and it is essential to understand their unique needs. For example, apparel retailers may want to capture products at a style, color and size. In grocery, weighing facilities are required for vegetables and deli products. Point of sale solutions must be 100% fault tolerant otherwise a failure may lead to the retailer not being able to complete a sale.
• Identifying the product’s strengths and weaknesses. In this way Martec can help you focus on your strong points when producing marketing documentation and selling to retailers.
• Comparing your offering to the leading solutions offered by other competitors. By realizing the differences you will able to sharpen your marketing message and differentiate your product from other vendors.
• Understanding the key business differences by country. For example in the US, prices are normally displayed excluding tax whereas in Europe they are shown including tax, although even this rule may vary for certain European segments.

Why Martec?

Martec’s knowledge of the retail market is unrivalled. As a result, we can offer a comprehensive service quickly and cost effectively. This means that you can get the necessary feedback you need to make your product more successful in the retail marketplace.