Competitor Analysis
Martec assists companies wishing to understand their strengths and weaknesses relative to their competition. We offer this service in two main forms:
Complete company analysis addressing:
- Market share
- Market positioning
- Sales and marketing strategy
- Product development strategy
- Financials
- Review of main products
- Strengths
- Weaknesses
- Retail customers and their experience
- Martec’s assessment
Specific products:
- Identification of all competitors
- Market share analysis
- Product positioning analysis
- Strengths
- Weaknesses
- Product development strategy
- Retail customers and their experience
- Martec’s assessment
Why Martec?
- We constantly review vendor companies and software products
- We regularly attend retail trade shows and vendor seminars to update our knowledge
- We are international so we have a world wide view of the marketplace, companies and products
- We are completely independent from any vendor and can therefore take a totally unbiased view
- We have successfully completed many projects of this nature and have developed robust methodologies for carrying out competitor research
- We occasionally have to decline to research certain companies when our other consulting work for those clients would lead to a conflict of interest.
